Preview

Coffee Consumer Analysis Paper

Good Essays
Open Document
Open Document
297 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Coffee Consumer Analysis Paper
According to a study done by Harvard University’s School of Public Health 54% of all Americans over the age of 18 drink coffee everyday. I am part of the 46% that does not drink coffee everyday, and part of probably an even smaller number that no only doesn’t drink coffee but doesn’t drink any type of caffeine (crazy, I know!). However I related the responsibility of a coffee consumer to that of a food buyer just like we discussed a few weeks back with Whole Foods and their plan requiring labeling of GMO products, which was to benefit and educate the consumer. Within the coffee industry companies such as Starbucks have been working to really educate their consumers on how they are working to improve productivity and quality of life for
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    An Analysis Of The Story Drinking Coffee Elsewhere
    • 525 Words
    • 2 Pages

    An Analysis Of The Story Drinking Coffee Elsewhere

    In the short story Drinking Coffee Elsewhere, there are many themes that are seen within Dina, such as struggling with sexuality, fear of labeling, fear of facing reality, and fear of opening up to others.…

    • 525 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    The Distinctive Growth Tale of Starbucks
    • 4211 Words
    • 17 Pages

    The Distinctive Growth Tale of Starbucks

    * Nancy F.Kohen, Marya Besharov, Katherine Miller. (2008). Starbucks coffee company in 21st century. Available: Harvard digital library. Last accessed 30 September 2011.…

    • 4211 Words
    • 17 Pages
    Best Essays
    Read More
  • Good Essays

    Eco 365 Wk 1 Article Analysis
    • 942 Words
    • 4 Pages

    Eco 365 Wk 1 Article Analysis

    Coffee has an unfailing and growing economic utility. In other words, the level of pleasure received when people drink coffee has remained high over the years. Additionally, there are more buyers in our economy that are extending the types of beverages they drink with coffee, and the extensive assortment of coffee drinks that are offered. This has supported the increase of coffee’s utility in the marketplace.…

    • 942 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Green Mountain Coffee Roasters
    • 4200 Words
    • 17 Pages

    Green Mountain Coffee Roasters

    When a small sign was hung on a little cafe in Waitsfield, Vermont in 1981, nobody would have imagined that Green Mountain Coffee Roasters [GMCR] would become one of the world's leading specialty coffee makers. Through hard work, "Demand quickly grew beyond the walls of the café," and many other local companies requested GMCR coffee to offer their customers (GMCR, Company Overview, 2009, p. 1). Today, GMCR "is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices" (GMCR, The Story of Green Mountain, 2009, p. 1). Reaching this point, however, was not easy and forced GMCR to master their marketing strategies in order to survive the competition.…

    • 4200 Words
    • 17 Pages
    Best Essays
    Read More
  • Better Essays

    Kraft Foods: Coffee Pods Launch
    • 2454 Words
    • 10 Pages

    Kraft Foods: Coffee Pods Launch

    Canadians drink coffee every day and several times per day. The coffee industry is continuously increasing and still holds number one position in today’s market. Canada imports over 300 million pounds of coffee beans per year and has been rising by 3% every year for the last five years. Many studies indicate that about 65% of the Canadian population drinks coffee daily. Many companies responded on this demand by introducing self-serve coffee pods to make more profit and build easy reach to fresh coffee.…

    • 2454 Words
    • 10 Pages
    Better Essays
    Read More
  • Better Essays

    What Is Keurig's Generic Business Strategy
    • 1646 Words
    • 7 Pages

    What Is Keurig's Generic Business Strategy

    Students are part of their market segment because they’re always busy and in a hurry so they don’t have the time to wait for a traditional coffee machine when they could just use a Keurig and be done and on their way to class in about a minute. Or if they’re trying to study for an exam and they need some quick energy all they’d have to do is make a cup and they’d have the energy they need in order to finish whatever homework they may have.…

    • 1646 Words
    • 7 Pages
    Better Essays
    Read More
  • Best Essays

    Coffee Annotated Bibliography
    • 2238 Words
    • 9 Pages

    Coffee Annotated Bibliography

    They identified 9 cohort studies of coffee consumption and risk of type 2 diabetes, and utilized both the SAS MIXED Procedure for meta-regression analysis and the Log-RR as the dependent variable. These models yielded that of the 17,438 participants, higher coffee intake was consistently associated with lower amounts of newly detected hyperglycemia. These models it supported the hypothesis that habitual consumption is associated with a substantially lower risk of type 2 diabetes. The methodologies used are very detailed, leading credibility to the work performed. This supports my supporting point that coffee may prevent Parkinson’s disease. Rob M. van Dam, PhD is an Adjunct Associate Professor of Nutrition and Epidemiology at Harvard School of Public Health. Frank Hu M.D., Ph.D. is a Professor of Nutrition and Epidemiology at Harvard School of Public Health. Van Dam, R. M., & Hu, F. B.…

    • 2238 Words
    • 9 Pages
    Best Essays
    Read More
  • Good Essays

    Article Analysis for ECO/365
    • 797 Words
    • 4 Pages

    Article Analysis for ECO/365

    Traditional coffee has dropped in its consumption now at 49% from 56% in 2012 as gourmet coffee has become more desired posting in strong numbers in recent studies (Prepared Food Networks, 2013). In 2012, gourmet coffee consumption moved from 37% to 46% (Vending Marketwatch.com, 2013). Overall, there is an average of three cups a day per person or a 587 million cups (“Coffee Grinds Fuel for the Nation,”2013). Coffee has become an important part of America’s daily need just as much as other necessities.…

    • 797 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Equal Exchange Term Paper
    • 801 Words
    • 4 Pages

    Equal Exchange Term Paper

    | 1. The trend in coffee consumption among Americans has been increasing in the sense that this will be a great opportunity for equal…

    • 801 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Observation Study of Starbucks Coffee
    • 1173 Words
    • 5 Pages

    Observation Study of Starbucks Coffee

    Coffee drinkers all have one thing in common; they want their coffee made to their specification. Most soft drinks, milkshakes, and draft beer are ready made. Coffee has many flavors and that can be an operational nightmare. Starbucks has 10 different types of coffee beans, 12 blends of flavors and loads of special toppings.…

    • 1173 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Starbucks Analysis Paper
    • 3758 Words
    • 16 Pages

    Starbucks Analysis Paper

    DI is located inside the University of San Ignacio de la Loyola, in the district la Molina, has a primary target is generally, students and teachers of USIL, and people that work, and live near that location. This can be classified into two categories, which are the following:…

    • 3758 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Starbucks Research Paper
    • 432 Words
    • 2 Pages

    Starbucks Research Paper

    Not a single aspect of this drink has been untouched by the person who ordered it. "Extra" might be their personal norm, but in reality, that's just extra annoying. Plus, why order a "skinny" drink if you're just going to get extra whipped cream?…

    • 432 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    The Coffee Crisis
    • 1618 Words
    • 7 Pages

    The Coffee Crisis

    In 2011, Diego Comin, Associate Professor of Business Administration at Harvard Business School, revised his 2009 case study on the Great Moderation (reproduced by permission for Capella University, 2011). The case explores whether or not the Great Moderation, defined by investopedia.com as “the period of decreased macroeconomic volatility experienced in the United States since the 1980’s [during which] the standard deviation of quarterly real GDP declined by half, and the standard deviation of inflation declined by two-thirds (para. 1)” is still in effect. This paper will use evidence from research in a draft by Pancrazi and Vukotic (2011) that proposes “macroeconomic variables in the last thirty years have not only experienced a reduction in their overall volatility, but also an increase in their persistence (p.2).” The 2011 research paper also purports that “by using a New-Keynesian macroeconomic model...the responsiveness of output variance to changes in the monetary policy decreases with an increase in the persistence of technology (p.2).” The result, according to Pancrazi and Vukotic, is an “overestimate” of the monetary influence and authority to “smooth out the real economic dynamics (p.2).”…

    • 1618 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Specialty Coffee Vs Fair Trade Coffee
    • 133 Words
    • 1 Page

    Specialty Coffee Vs Fair Trade Coffee

    The Specialty coffee market is an ideal group of consumers for Fair Trade coffee. Though Specialty coffee “only accounts for less than 20% of the coffee market, it also accounts for more than 40% of coffee profits” (Linton, 233). These consumers are already willing to spend a bit more on their coffee; they are clearly driven by factors other than price when purchasing coffee and many of the factors that draw people to specialty coffee are already a part of Fair Trade coffee. In the past five years, there have been more and more ethical companies because consumers want to support companies that do good (Hira, 107). Consumers who buy specialty coffee have a desire for sustainable coffee, “ grown in a manner that is kind to the environment and…

    • 133 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Transtheoretical Model For Coffee Consumption
    • 1421 Words
    • 6 Pages

    Transtheoretical Model For Coffee Consumption

    1. The health behaviour that I would like to change is my daily coffee intake. At the moment, I drink about 4-6 cups of coffee on average and I would like to limit it to 2-3 cups per day. Research has found that coffee consumption has both positive and negative effects on health (O’Keefe et al., 2014; Ding, Bhupathiraju, Chen, Von Dam, & Hu, 2014; Nehlig, 2015; Snel & Lorist, 2011). Coffee consumption has been shown to reduce the risk of type 2 diabetes and other cardiovascular diseases such as obesity, hypertension, the development of Alzheimer’s and Parkinson’s disease (O’Keefe et al., 2014;…

    • 1421 Words
    • 6 Pages
    Good Essays
    Read More

Related Topics