Buying Preferences of Edible Oil in Ahmedabad
A
SUMMER INTERNSHIP REPORT
ON
(Consumer Preference and Buying Behavior towards Edible Oil)
Submitted to
L.J. Institute of Engineering and Technology
In requirement of partial fulfillment of
Master’s of Business Administration (MBA)
2 year full time Program of Gujarat Technological University
Submitted on:
14th July 20___
Submitted by:
Student’s Name
Batch No.: 20__ - __
Acknowledgment Here, I take this opportunity to humbly express my gratitude to all those concerned with my project entitled “CUSTOMER PREFRENCE & BUYING BEHAVIOUR TOWARDS EDIBEL OIL”. I would like to share the success of my project amongst the persons who has directly or indirectly helped me to complete this project.
I first of all thank One Advertising & Communications Services Ltd for giving me the wonderful opportunity to undertake the venture. I would specially thank Mr.Jagan Dave for guiding me throughout the project and the report so as to make the study meaningful.
I would also extend my gratitude towards L.J institute of engineering and technology and its director, Dr P.K Mehta, Dr Priyanka Pathak and the entire faculty who have been a constant source of inspiration, which ultimately leads to the point of success.
Table of Contents
|Serial No. |Chapter Title |Page No |
|1 |Executive Summary and Recommendations |4 |
|2 |Introduction to project |5 |
|3 |Literature review and study of industry |17 |
|4 |Objective/Problem statement |23 |
|5 |Research
SUMMER INTERNSHIP REPORT
ON
(Consumer Preference and Buying Behavior towards Edible Oil)
Submitted to
L.J. Institute of Engineering and Technology
In requirement of partial fulfillment of
Master’s of Business Administration (MBA)
2 year full time Program of Gujarat Technological University
Submitted on:
14th July 20___
Submitted by:
Student’s Name
Batch No.: 20__ - __
Acknowledgment Here, I take this opportunity to humbly express my gratitude to all those concerned with my project entitled “CUSTOMER PREFRENCE & BUYING BEHAVIOUR TOWARDS EDIBEL OIL”. I would like to share the success of my project amongst the persons who has directly or indirectly helped me to complete this project.
I first of all thank One Advertising & Communications Services Ltd for giving me the wonderful opportunity to undertake the venture. I would specially thank Mr.Jagan Dave for guiding me throughout the project and the report so as to make the study meaningful.
I would also extend my gratitude towards L.J institute of engineering and technology and its director, Dr P.K Mehta, Dr Priyanka Pathak and the entire faculty who have been a constant source of inspiration, which ultimately leads to the point of success.
Table of Contents
|Serial No. |Chapter Title |Page No |
|1 |Executive Summary and Recommendations |4 |
|2 |Introduction to project |5 |
|3 |Literature review and study of industry |17 |
|4 |Objective/Problem statement |23 |
|5 |Research
References: www.oneadvt.com Books: Philip Koteler & Kevin Lane Keller(2005) , “ Conducting Market Research & Forecasting Demand”, “Marketing Management ,Prentice –Hall India, 12th Edition, Pg No.103-115