Supermarket and Analysis

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UK Retail Food Sector
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A Competitive and Strategic Analysis with Core Focus on Tesco and Sainsbury

2011-2012

Dissertation by:
JIGAR .C.DHABALIA
1006497
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Contents

| Preface ……………………………………………………......…….| 4| | Acknowledgement ……………………………………..………...| 5| | | |
1.| Research Methodology| |
| | |
| 1.1 Research Objectives …….………………..………………….…| 6| | 1.2 Research Design ………...…………………………………….…| 6| | 1.3 Research Methodology ………..……………………………....| 7| | | |
2.| Literature Review…………………………………………………….| 8| | | |
3.| Introduction to Retail Food Industry| |
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| 3.1Introduction to Retail Food Industry in UK………….…………| 10| | 3.2Size of UK grocery market ………………………………….……| 11| | 3.3 Number and Sectors of grocery stores in UK ……………….| 12| | | |

4.| Competitive Analysis of Retail Food Industry| |
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| 4.1Competitive Analysis of Retail Food Sector in UK …………..| 14| | 4.2Analytical tools for competitive analysis …………………..| 23| | | | 4.2.1. PESTEL Analysis …………………………….……..| 24| | | | 4.2.2. Porters five Force Analysis …..……………..…..| 26| | | | 4.2.3. SWOT Analysis ………………........………….…..| 28| | | |

| 4.3Assessment of top two players on the basis of no of stores | 30| | | | 4.3.1. Tesco ……….....………………………….……….| 31| | | | | 4.3.1.1. PESTEL Analysis …………………………| 32| | | | | 4.3.1.2. Porters five Force Analysis ……………| 39| | | | | 4.3.1.3. SWOT Analysis …………….…………….| 41| | | | 4.3.2. Sainsbury ….…….....………...…………….……..| 46| | | | | 4.3.2.1. PESTEL Analysis ……….…………………| 47| | | | | 4.3.2.2. Porters five Force Analysis ……………| 51| | | | | 4.3.2.3. SWOT Analysis ………………….……….| 54| | | |

5.| Strategic Analysis of Retail Food Industry| |
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| 5.1Strategic Analysis of Tesco and Sainsbury……………………| 56| | | | 5.1.1. Tesco ……….....………………………….……….| 56| | | | 5.1.2. Sainsbury ….…….....………...…………….……..| 58| | 5.2Evaluation and Recommendations……………………………| 60| | | |

6.| Conclusion………………………………………………………….| 62| | | |
| References ……………………………………………………..…...| 64| | Books Referred ……………………………………………………..| 66| | Web Resources …………………………………………………….| 67|

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“Some of the best music was composed by Beethoven.
He was deaf.....
Some of the best poetry was written by Milton.
He was blind....
One of the greatest Leaders was Franklin Roosevelt.
He served from a wheel chair...”
It is up to us how we turn our SCARS into STARS!!!!”
Preface

With the same note, to make the best of my academics from Masters of Management and as a part of my course curriculum, I had prepared a Dissertation. The objective behind preparing this Dissertation is to relate the theoretical concepts taught in classroom to their practical application. Further,

“Life is like a flute, it may have several holes and emptiness.
But if we work on it, the same flute can produce magical melodies.....”

Similarly, education nurtures talent through learning and experiencing that is personally meaningful to each individual. My practical study is a matter of application, introspection and experience.

My work in this project is, therefore, a humble attempt towards this end.
In spite of my best efforts there may be errors of omissions and commissions, which may please be excused. -------------------------------------------------
Acknowledgement

It is truly said,

“By the time we realize the value of people around us,
it might be the time for them to leave...
So one should never miss a chance to say.....
THANK YOU!!”

Hence, acknowledgement presented here, is an effort to thank all such people who contributed to my project in one way or...
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