Strategic plan of Tesco
Strategic Plan of Tesco
[Student Name]
[Student ID]
[Submission Date]
Word Count: 2500 words
Table of contents
Introduction
Each organization is formed with a view to expand its business both at national and international levels. However, in rapid changing environment and fast changing technology, huge investments are required to expand business and to beat existing competitors. However, most firms have proved to be successful in doing so. Expanding an organization globally requires careful assessment of different marketing models and environmental scan but the assessment could be altered depending upon the political and other external forces. Thus, the organizations draft strategic plans carefully and then considers proposed strategic plan for expansion of its business globally.
This paper discusses strategic plan of Tesco. Its core values, mission and current business activities are mentioned. In next section external factors are discussed and strategic business objectives are framed. On the basis of these objectives, strategies are formed which would help to make Tesco’s business operation successful in Switzerland. Finally, conclusions are drawn and recommendations are made to consider and implement the strategic plan discussed in the paper.
Brief Overview of Tesco
Tesco is known to be leader in retail industry. . Today it has expanded its business across the world. It is headquartered in Hertfordhire, UK. The company has its roots in United Kingdom; however it is operating across Europe, Asia and USA. It has 2,975 stores in UK and generates revenue more than £64.539 billion in 2012. Tesco has its operations in 6,351 stores across the world in 14 countries (Retail Business Review, 2012). Besides providing its customer with the service of stores; the company also provides services of banking, online shopping and insurance. Tesco is ranked as the largest retailer throughout Britain.
Tesco’s Vision and Core
[Student Name]
[Student ID]
[Submission Date]
Word Count: 2500 words
Table of contents
Introduction
Each organization is formed with a view to expand its business both at national and international levels. However, in rapid changing environment and fast changing technology, huge investments are required to expand business and to beat existing competitors. However, most firms have proved to be successful in doing so. Expanding an organization globally requires careful assessment of different marketing models and environmental scan but the assessment could be altered depending upon the political and other external forces. Thus, the organizations draft strategic plans carefully and then considers proposed strategic plan for expansion of its business globally.
This paper discusses strategic plan of Tesco. Its core values, mission and current business activities are mentioned. In next section external factors are discussed and strategic business objectives are framed. On the basis of these objectives, strategies are formed which would help to make Tesco’s business operation successful in Switzerland. Finally, conclusions are drawn and recommendations are made to consider and implement the strategic plan discussed in the paper.
Brief Overview of Tesco
Tesco is known to be leader in retail industry. . Today it has expanded its business across the world. It is headquartered in Hertfordhire, UK. The company has its roots in United Kingdom; however it is operating across Europe, Asia and USA. It has 2,975 stores in UK and generates revenue more than £64.539 billion in 2012. Tesco has its operations in 6,351 stores across the world in 14 countries (Retail Business Review, 2012). Besides providing its customer with the service of stores; the company also provides services of banking, online shopping and insurance. Tesco is ranked as the largest retailer throughout Britain.
Tesco’s Vision and Core
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