business studies
BRAND AUDIT
STRATEGY BRAND MANAGEMENT
Brand Audit
1
Nestle juices
TABLE OF CONTENTS
No.
Particulars
Page
1
Executive summary
3
2
History and Introduction
4
3
Mission and vision
10
4
Value chain Analysis
12
5
Pest analysis
19
6
Market analysis
22
7
Competitor analysis
24
8
Swot analysis of nestle juice
27
9
Porter five model
30
10
Analysis of buying behavior
33
11
Hierarchy of goals
35
12
Marketing segmentation
35
13
Positioning
36
14
Product strategy
37
15
Communication strategy
38
16
Budget
40
17
Distribution strategy
41
18
Price strategy
42
19
Sale forecast
47
Brand Audit
2
Nestle juices
Executive summary
Nestle foods was established in 1866. Since then it has continued to provide quality products to its customers with products and packaging innovations. Nestle juices is Pakistan¶s number one and fastest growing food company. The company is trying their level best to differentiate themselves from other local companies and trying to win the competition in juice industry by adopting the modern trends and technologies in both operational fields as well as in marketing of their products.
In this detailed project we covered all most all the topics related to the marketing plan. First of all we presented the companies¶ history and introduction which included the year of formation and certain steps the resulted in the today¶s form of
Nestle. We describes value chain analysis PEST analysis about nestle juices and our brand competitor .And the next step we do experiment about SWOT analysis who its effect on our brand .so we described MARKET
analysis, competitor
analysis, analysis buyer behavior , hierarchy of organization goals and the next step to STP of nestle company ,so we explain product strategy , price strategy and distribution strategy
STRATEGY BRAND MANAGEMENT
Brand Audit
1
Nestle juices
TABLE OF CONTENTS
No.
Particulars
Page
1
Executive summary
3
2
History and Introduction
4
3
Mission and vision
10
4
Value chain Analysis
12
5
Pest analysis
19
6
Market analysis
22
7
Competitor analysis
24
8
Swot analysis of nestle juice
27
9
Porter five model
30
10
Analysis of buying behavior
33
11
Hierarchy of goals
35
12
Marketing segmentation
35
13
Positioning
36
14
Product strategy
37
15
Communication strategy
38
16
Budget
40
17
Distribution strategy
41
18
Price strategy
42
19
Sale forecast
47
Brand Audit
2
Nestle juices
Executive summary
Nestle foods was established in 1866. Since then it has continued to provide quality products to its customers with products and packaging innovations. Nestle juices is Pakistan¶s number one and fastest growing food company. The company is trying their level best to differentiate themselves from other local companies and trying to win the competition in juice industry by adopting the modern trends and technologies in both operational fields as well as in marketing of their products.
In this detailed project we covered all most all the topics related to the marketing plan. First of all we presented the companies¶ history and introduction which included the year of formation and certain steps the resulted in the today¶s form of
Nestle. We describes value chain analysis PEST analysis about nestle juices and our brand competitor .And the next step we do experiment about SWOT analysis who its effect on our brand .so we described MARKET
analysis, competitor
analysis, analysis buyer behavior , hierarchy of organization goals and the next step to STP of nestle company ,so we explain product strategy , price strategy and distribution strategy