A Business Plan|
AG Spot Skating Rink|
The purpose of this skating rink is to provide Orangeburg, SC with an entertainment facility for the youth. It will offer a family atmosphere and a high quality surround sound system. It will also offer group and special party rates.|
Business Plan for
AG Spot Skating Rink
Table of Contents
1. Executive Summary3
3. Company Mission, Scope and Goals4
4. Situation Analysis5
b. Company Resources6
c. Market Forecast6
d. Sales, Expense and Profit Forecasts7
e. Current and New Opportunities8
5. Marketing Objectives8
6. Marketing Strategies, Policies and Procedures8
7. Marketing Programs12
g. Personnel Plan 12
8. P & L Balance Sheet14
AG Spot is planning to operate a skating rink in Orangeburg, SC to provide the area with a skating rink offering recreational skating for individuals primarily targeting to African American teens population. The employees will provide each individual with excellent customer service and utmost respect. The atmosphere will be a family friendly and open to all. The facility will have a state of the art surround sound and lighting system; as well as being maintained to the degree of cleanliness and maintenance, unlike similar operations in the Orangeburg area.
The building will have rooms for parties, arcade & video games, inflatable bouncers, and a Wi-Fi café for individuals if not skating and lockers to store valuables while customers are enjoying their time. A concession stand will provide a variety of healthy food and drink choices. The services will be offered at reasonable prices and reviewed periodically. I will build relationships with schools, churches, and other special groups.
A G will serve as the CEO and owner that will be active in the day to day operations of the facility. AG served in the United States Air Force for 12 years with extensive knowledge of Information Management, customer service and business administration. She will provide the leadership to run this company. At least nine other employees will be needed. These employees will be a combination of part-time and full-time involved in security and serving customers
The initial start-up expenses will be approximately $174,500. The inventory, equipment, furniture, fixtures, and leasehold improvements will cost approximately $110,500. Investors and/or a bank loan must be secured in the amount of $124,500 at 14.0% amortized over ten years. Alexandra Grant and the initial investors will furnish approximately $32,283 which is 18.5% of the total. The intent is to fully repay the loan as soon as possible. After all expenses of start-up, $31,717 will remain in a new business checking account and will provide the balance of the initial working capital.
AG Spot Skating Rink will be a skating rink combined with high-tech surrounds sound and lighting systems. Alexandra Grant will operate the business as a corporation. The principal shareholders will be Alexandra that will manage the operation. The high tech lighting, new equipment and surround systems will give me market advantages.
The biggest problem that the company will face will be creating customer awareness of our services. I will use a combination of advertising techniques to increase this awareness. Once a general awareness is present, the industry has a virtually unlimited growth potential. I will supplement my skills by using outside consultants in areas such as legal work, income tax preparation, insurance, and general business advising.
The business will be set up as a corporation. This form of legal entity was chosen primarily for liability reasons and makes it easier to secure...