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Culminating Project - Business Plan

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Culminating Project - Business Plan
5/3/2013 Nalanko Maaren Manampathy S R | the kid club | Business plan for a recreational facility |

The main idea of this project is to provide inputs on my business plan to open a recreational facility for kids under the age of 10. I have also taken time off to design a business structure, cost of purchasing equipment and cost of setting up the facility. Recreational facilities for kids have been part of the entertainment and sport industry for so many years now. Since my facility is going to be only for kids under the age of 10, I wish to add a lot of activities that would not be common in a recreational facility. I personal view this as a marketable and profitable industry as parents have started to work these days and most of kids spend time at the day care until they reach a specific age. Hence, my idea of adding a day care center to my facility will definitely boost my chances to allure more parents to drop their kids for a bit of sports activity and entertainment which can make it profitable. According to Ms. Kimberly Grandal, the executive director of Re-Creative resources, “Activities are the best medicine”. I feel that she is true in so many ways, given the fact that activities are still considered to be the best medicine amongst youth these days. Before I took the assignment survey, I met a couple of persons at a private bar who were regulars at the recreation center. After talking to them, I found out that they believed that since they work out at the gym, the bad effects of smoking and drinking would come down. Scientifically, I am not sure whether this is true but this is indeed the belief with most of the kids these days. I would like to name my recreation center as “The Kid Club”. The main objective for me to open this recreational center is to create a service industry that can provide services to kids and help their parents focus more on the future of the kids while we can take care of the present life of the kids and in a motive



References: Richard F Mull, Kathryn G Bayless, Lynn M Jamieson, Recreational Sports Management 4th Edition. Kimberly Grandal, http://www.recreativeresources.com/documents/RecreationAndLeisureQuotes.pdf Kristie Lorette, Small Business Chronicle, http://smallbusiness.chron.com/importance-marketing-success-business-589.html Business Dictionary, http://www.businessdictionary.com/definition/core-competencies.html

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