Business Plan "Fitness Plus"

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Table of Contents

1.0 EXECUTIVE SUMMARY........................................................................................2

2.0 GENERAL COMPANY DESCRIPTION................................................................

2.1 Company Overview……………………………………………………………....
2.2 Mission and Vision………………………………………………………………
2.3 Strengths and Core Competencies……………………………………………..
2.4 Challenges……………………………………………………………………….
2.5 Services Offered………………………………………………………………
2.6 Benefits and Features………………………………………………………………

3.0 INDUSTRY ANALYSIS………………………………………………………………

4.0 MARKET RESEARCH AND ANALYSIS …………………………………………….

4.1 Market Description……………………………………………………………… 4.2 Marketing Objectives ……………………………………………………………… 4.3 Marketing Strategy……………………………………………………………... 4.4 Marketing Budget……………………………………………………………… 4.5 Market Demand……………………………………………………………… 4.6 SWOT Analysis……………………………………………………………… 4.7 Promotion Strategy……………………………………………………………... 4.8 Place Strategy ……………………………………………………………... 4.9 Pricing Strategy……………………………………………………………… 4.10 Product Strategy………………………………………………………....

5.0 DEVELOPMENT PLAN………………………………………………………………

6.0 MANUFACTURING PLAN………………………………………………………

6.1 Location..................................................................................................... 6.2 Required Equipments.............................................................................

7.0 DISTRIBUTION AND SERVICE PLAN……………………………………………..

7.1 Pricing.................................................................................................... 7.2 Service Potential........................................................................................ 7.3 Policies....................................................................................................

8.0 ORGANIZATIONAL PLAN………………………………………………………

8.1 Organizational Structure……………………………………………………… 8.2 Personnel Plan ………………………………………………………………. 8.3 Leadership……………………………………………………………………….

9.0 DEVELOPMENT SCHEDULE……………………………………………………….

10.0 FINANCIAL PLAN………………………………………………………………..

10.1 Company Overview……………………………………………………………….. 10.2 Start-up Expenses……………………………………………………………….. 10.3 Sales Projections……………………………………………………………….. 10.4 Profit & Loss Projection………………………………………………………. 10.5 Cash Flow Projections………………………………………………………. 10.6 Projected Balance Sheet ……………………………………………………….

Executive Summary

* Fitness Plus will provide health care and body workout services.

* Fitness Plus will offer low cost services to all segments of customer.

* Owners are experienced and dedicated towards health care services.

* A large segment of market is still untapped.

* Heart disease and obesity are on record high causing increase in health club demand.

* Increasing awareness, obesity and heart disease are the driving forces for market growth.

* Fitness Plus will have its own training facility with sate of the health care equipment from quality manufacturers.

General Company Description

2.1 Company overview

Fitness Plus is situated in Catbalogan City, owned and managed by Jackilyn Brazas. It is a health care management service whose service model comprises of customized physical and mental health enhancement programs and will be providing health and fitness services that are good in quality and low in cost.

2.2 Mission and Vision

Mission:To provide strategies and training programs related to health care.

Vision:To create awareness about healthy lifestyle and its benefits.

2.3 Strengths and Core Competencies

 Lowest cost of services in comparison to competitors

 Certified trainers from top ranked health care institutions

 Owner’s commitment and dedication towards health care services

2.4 Challenges

Fitness Plus will face a challenging...
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