Wellness Company Business Plan

Topics: Customer service, Marketing, Health care Pages: 16 (5042 words) Published: January 30, 2013
Executive Summary
Spectrum Wellness will serve San Francisco Bay Area businesses, helping them to become more productive, while lowering their overall healthcare costs.

Our business is based on two simple facts:
1.Healthy employees are more productive than chronically ill employees. 2.It costs less to prevent injuries or illnesses than to treat them after they occur.

At Spectrum Wellness, we tie worker productivity directly to the healthcare issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive--that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, which emphasizes prevention and good health promotion, is much more proactive.

By helping employees change their behavior patterns and choose more healthy lifestyles, Spectrum Wellness will lower companies' health care expenditures, while raising worker productivity. Healthcare expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced worker's compensation claims, reduced tardiness, shorter hospital stays, etc.

The state of America's health care crisis, coupled with current demographic changes, threaten to not only exacerbate the crisis, but further erode worker productivity as well. These environmental factors coupled with the local competitive situation signal a favorable opportunity in this market. We feel the time is right for Spectrum Wellness. Objectives

These are the primary objectives of Spectrum Wellness:
Provide wellness strategies/programs to businesses in the San Francisco Bay Area. •Create working relationships with 20 companies by the end of year one. •Expand Spectrum Wellness into Southern California by the end of year two. Keys to Success

Spectrum Wellness' keys to success are:
Marketing services to companies and individuals.
Recruitment of experienced managerial talent.
Dedication and hard work of the founders.
Raising productivity.
Lowering overall costs.
Spectrum Wellness is a health service that helps businesses and individual workers attain one of the greatest gifts of all--that of good health. Personal gains, such as improved self-esteem and self-motivation, combined with measurable benefits will create tremendous advantages for both the employer and the employee. Company Summary

Spectrum Wellness is a founded by four diverse professionals located in the San Francisco Bay Area. Among the founders of Spectrum Wellness, the company has collectively over seventeen years experience in the fitness and healthcare industry with small to large-scale national and international businesses. This extensive experience lead to the realization that many companies offering health insurance to their workforce are seeking ways to lower healthcare costs driven by poor lifestyle choices and obesity through wellness programs. These wellness programs are a beneficial step in encouraging employees to take a more active role in managing their health and lifestyle, however these programs cannot thoroughly meet the demand of their customers that are requesting onsite fitness and nutrition services.

Spectrum Wellness will fill this gap by contracting onsite fitness classes and nutrition services to compliment corporate wellness programs. This service will eliminate the challenges of locating and managing qualified fitness and nutrition professionals and will ensure the onsite fitness and nutrition services compliment existing wellness programs and lead to lower healthcare costs and more productive employees.

Spectrum Wellness will start its operation out of home for the first three months. Following that, it will lease an office in the bay area for its headquarters. This arrangement is made to establish Spectrum Wellness authenticity as well as ease of managing new hires in the near...
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