Bus 475 Business Model And Strategic Plan Part 2
Business Model and Strategic Plan Part II: SWOTT Analysis Paper
BUS 475
November 13, 2014
Dr. Darnell Stroble
Business Model and Strategic Plan Part II: SWOTT Analysis Paper
A SWOTT analysis is a critical examination used to evaluate both internal and external elements of a company and the influence they have over the company. A SWOTT analysis provides a company with information about achieved and achievable strengths and weaknesses, threats and risks as well as current business trends. For existing businesses it allows them to assess their market standing and can help them gain a better understanding for what they can do to have a competitive edge for the future.
With a growing trend in health, people are continuously looking for alternatives …show more content…
Dunkin’ Donuts stores are adorned with their brightly colored logo and the freshly brewed coffee and sweet donut aroma are unmistakable. They have mastered the art of opening locations in highly trafficked areas making it easy for loyal customers to purchase a coffee while attracting new customers as well (Altmann, 2007). The environment of their stores is not only bright and cheerful but so are the employees, this is done by creating an encouraging and motivating work place for them through management. They have also opened many international stores opening themselves up to a new market increasing revenue and in turn increasing their budget for expansion. They offer many incentives for their loyal customers while encouraging new customers through coupons and loyalty programs (Altmann, …show more content…
Their competitors are their largest weakness. Dunkin’ Donuts doesn’t spend much on their advertising and marketing as their competition does. The increasing cost of coffee beans and raw materials is also a weakness as their product pricing is already considered expensive (Altmann, 2007). Current trends pose as another weakness for them. As the trend for healthy living continues it’s important for them to stay current and introduce new products to meet those new consumers’ needs and wants (Altmann, 2007). Another weakness Dunkin Donuts faces are the legal and regulatory forces and trends that harbor setbacks for the company. Dunkin donuts stores are franchised out and it’s up to each individual stores franchisee owner to make sure they follow all of the rules, regulations and requirements set for the store. The most common issue among franchises is related to failed payments. Such as the case in Richmond, Virginia in 2013 when 7 stores were temporarily closed because they failed to pay for franchise and advertising fees (Blackwell,
BUS 475
November 13, 2014
Dr. Darnell Stroble
Business Model and Strategic Plan Part II: SWOTT Analysis Paper
A SWOTT analysis is a critical examination used to evaluate both internal and external elements of a company and the influence they have over the company. A SWOTT analysis provides a company with information about achieved and achievable strengths and weaknesses, threats and risks as well as current business trends. For existing businesses it allows them to assess their market standing and can help them gain a better understanding for what they can do to have a competitive edge for the future.
With a growing trend in health, people are continuously looking for alternatives …show more content…
Dunkin’ Donuts stores are adorned with their brightly colored logo and the freshly brewed coffee and sweet donut aroma are unmistakable. They have mastered the art of opening locations in highly trafficked areas making it easy for loyal customers to purchase a coffee while attracting new customers as well (Altmann, 2007). The environment of their stores is not only bright and cheerful but so are the employees, this is done by creating an encouraging and motivating work place for them through management. They have also opened many international stores opening themselves up to a new market increasing revenue and in turn increasing their budget for expansion. They offer many incentives for their loyal customers while encouraging new customers through coupons and loyalty programs (Altmann, …show more content…
Their competitors are their largest weakness. Dunkin’ Donuts doesn’t spend much on their advertising and marketing as their competition does. The increasing cost of coffee beans and raw materials is also a weakness as their product pricing is already considered expensive (Altmann, 2007). Current trends pose as another weakness for them. As the trend for healthy living continues it’s important for them to stay current and introduce new products to meet those new consumers’ needs and wants (Altmann, 2007). Another weakness Dunkin Donuts faces are the legal and regulatory forces and trends that harbor setbacks for the company. Dunkin donuts stores are franchised out and it’s up to each individual stores franchisee owner to make sure they follow all of the rules, regulations and requirements set for the store. The most common issue among franchises is related to failed payments. Such as the case in Richmond, Virginia in 2013 when 7 stores were temporarily closed because they failed to pay for franchise and advertising fees (Blackwell,