SWOTT Analysis Paper and Table
University of Phoenix/ Augusta campus
June 27, 2011
Pretty Lady Shoes Boutique is located in Augusta, Georgia. Their doors opened in spring of 2010, by Monique Thurmond. The unique boutique offers customers a large range of exotic heels, matching shoe sets for mother and daughters, matching handbags for each pair of shoes, while relaxing in an elegant setting and able to sip wine or sparkling grape juice. There is also a jewelry case with very unique selection of accessories. The mission statement: This is the ultimate shopping experience for the average working woman. The owner picked the perfect location and the landscaping is like no other. The business is off to a good start and there is plenty of room for growth.
The idea for the Boutique came from a simple dream that the owner had since she was a child. She had been to many different shoe stores and felt that they were really impersonal. Everyone had to choose from the same shoes, those stores lacked veracity and put no excitement into the eyes of the customers. She felt that a woman should be pampered and leave feeling like they earned her money. She wanted mothers to have a place to take their daughters to get matching shoes for a special day out. She wanted to create the ultimate shoe shopping experience.
This paper will explain how Pretty Lady conducts a SWOTT analysis. It will explore both the external and internal and forces within the company. This will include; economic, structure, resources,culture, strategy, innovation, and oppurtunity.It will identify a primary strength, a weakness, threat and opportunity for each factor. At the end of the paper a SWOTT Analysis chart will be attached summarizing the findings .
The following questions needs to be answered adequately before a Swott Analysis can be carried out; what are the strengths in the market, what...
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