Jet2 stakeholders
Work Related Learning.
Company: Jet2.com Airline
Introduction:
This report will be analysing, aiming to identify the main political and economical factors that will be affecting Jet2.com in the coming years.
In order to structure the information, several management tools will be used such as:
SWOT analysis: this will help to identify the strength and weaknesses together with the company’s environmental opportunities and threats.
PESTEL analysis: This tool will select the vital influences on the company's future development, which factors are most likely to change and which ones will have the greatest impact on the company.( Oxford University Press, 2007)
Porter’s Five Forces: will determine the competitive intensity and therefore attractiveness of a market. (Porter, 2008).
Finally it will be discussed the company’s ability to interact with its stakeholders.
Background and company’s mission statement
Jet2.com Limited is a British low-cost airline founded in 2002 based at Leeds Bradford Airport, England. It operates services from eight UK bases to 54 destinations. “Our aim is to be the safest, most responsive and reliable operator of low cost services in Europe” / “The North’s favourite airline” /“Friendly low fares”
(Jet.com, 2012)
Market structure of the low-cost airline industry
Market Share: The low-cost airline industry is dominated by a few large companies. (See appendix 1). Jet2.com’s main competitors are Easyjet, Ryanair and British Airways. However it is very difficult to determine all the competitors due the company’s diversified presence in more than 10 countries. In the UK there are 7 other low-cost airlines which shape the market creating more competition.
Barrier of entry: There are very high barrier of entry, starting for the start-up cost, followed by the technological aspect and ended by its difficulties to exit the market.
Product differentiation: Jet2.com is a private limited company, a subsidiary of Dart Group PLC
Company: Jet2.com Airline
Introduction:
This report will be analysing, aiming to identify the main political and economical factors that will be affecting Jet2.com in the coming years.
In order to structure the information, several management tools will be used such as:
SWOT analysis: this will help to identify the strength and weaknesses together with the company’s environmental opportunities and threats.
PESTEL analysis: This tool will select the vital influences on the company's future development, which factors are most likely to change and which ones will have the greatest impact on the company.( Oxford University Press, 2007)
Porter’s Five Forces: will determine the competitive intensity and therefore attractiveness of a market. (Porter, 2008).
Finally it will be discussed the company’s ability to interact with its stakeholders.
Background and company’s mission statement
Jet2.com Limited is a British low-cost airline founded in 2002 based at Leeds Bradford Airport, England. It operates services from eight UK bases to 54 destinations. “Our aim is to be the safest, most responsive and reliable operator of low cost services in Europe” / “The North’s favourite airline” /“Friendly low fares”
(Jet.com, 2012)
Market structure of the low-cost airline industry
Market Share: The low-cost airline industry is dominated by a few large companies. (See appendix 1). Jet2.com’s main competitors are Easyjet, Ryanair and British Airways. However it is very difficult to determine all the competitors due the company’s diversified presence in more than 10 countries. In the UK there are 7 other low-cost airlines which shape the market creating more competition.
Barrier of entry: There are very high barrier of entry, starting for the start-up cost, followed by the technological aspect and ended by its difficulties to exit the market.
Product differentiation: Jet2.com is a private limited company, a subsidiary of Dart Group PLC