Project Report: Jet Airways

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  • Topic: Jet Airways, Airline, Chhatrapati Shivaji International Airport
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Managerial Economics
Project Report: Jet Airways
PROJECT REPORT

Roll no.12: Mugdha Dhupkar
Roll no.23: Vrushali Keer
Roll no.26: Sana Khan

Roll no.27: Vipul Khatu
Roll no.30: Shaun Machado
Roll no.44: Mariza Pereira

Page 1 of 27

Managerial Economics
Project Report: Jet Airways
Sr. No.

Topic

Pg. No.

1

Acknowledgement

1

2

Introduction to Jet Airways

3

3

Corporate Objectives

11

4

Growing Market Potential

12

5

Survival Strategy

13

6

Analysis Of company Finances

15

7

Current Status of the airline

19

8

Bibliography

20

9

Annexure A

21

10

Annexure B

23

Page 2 of 27

Managerial Economics
Project Report: Jet Airways

Acknowledgement
We would like to sincerely thank Prof. Johnson, for his encouragement, guidance and support from the initial to the final level, which enabled us to develop a deep understanding of the subject and this project.

We would also like to thank the Director and Principal for this course. Finally, we would also like to thank our fellow batch-mates for their encouragement.

Page 1 of 27

Managerial Economics
Project Report: Jet Airways

Introduction to the Aviation Industry
Aviation Industry in India is one of the fastest growing aviation industries in the world. With the liberalization of the Indian aviation sector, aviation industry in India has undergone a rapid transformation. From being primarily a government-owned industry, the Indian aviation industry is now dominated by privately owned full service airlines and low cost carriers. Private airlines account for around 75% share of the domestic aviation market. Earlier air travel was a privilege only a few could afford, but today air travel has become much cheaper and can be afforded by a large number of people. The origin of Indian civil aviation industry can be traced back to 1912, when the first air flight between Karachi and Delhi was started by the Indian State Air Services in collaboration with the UK based Imperial Airways. It was an extension of LondonKarachi flight of the Imperial Airways. In 1932, JRD Tata founded Tata Airline, the first Indian airline. At the time of independence, nine air transport companies were carrying both air cargo and passengers. These were Tata Airlines, Indian National Airways, Air service of India, Deccan Airways, Ambica Airways, Bharat Airways, Orient Airways and Mistry Airways. After partition Orient Airways shifted to Pakistan. In early 1948, Government of India established a joint sector company, Air India International Ltd in collaboration with Air India (earlier Tata Airline) with a capital of Rs 2 crore and a fleet of three Lockheed constellation aircraft. The inaugural flight of Air India International Ltd took off on June 8, 1948 on the Mumbai-London air route. The Government nationalized nine airline companies vide the Air Corporations Act, 1953. Accordingly it established the Indian Airlines Corporation (IAC) to cater to domestic air travel passengers and Air India International (AI) for international air travel passengers. The assets of the existing airline companies were transferred to these two corporations. This Act ensured that IAC and AI had a monopoly over the Indian skies. A third government-owned airline, Vayudoot, which provided feeder services between smaller cities, was merged with IAC in 1994. These government-owned airlines dominated Indian aviation industry till the mid-1990s.

Page 2 of 27

Managerial Economics
Project Report: Jet Airways
The domestic market share chart for the Indian aviation industry

Page 3 of 27

Managerial Economics
Project Report: Jet Airways

Introduction to Jet Airways
Jet Airways, which commenced operations on May 5, 1993, has within a short span of 17 years established its position as a market leader. It's one of the fastest growing airlines in the world, and now it's all set to change the way you fly - for the better!...
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