Preview

Indian Airlines

Powerful Essays
Open Document
Open Document
4006 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Indian Airlines
EXECUTIVE SUMMARY
Indian Airlines is the oldest carrier in the domestic aviation industry. It has been the main stay for domestic air travel in India for more than 45 years. With the arrival of other private airlines, its interests have been hurt, but it is continuing it’s quest to be the leader in this industry.
During the research, the main objectives of the study have been:
a)To understand the perception of travellers towards Indian Airlines.
b)Also to apprehend the perceptions of travel agents towards Indian Airlines.
c)To know how Indian Airlines can improve its overall performance
d)The specific objectives are to improve service quality of Indian Airlines
e)To have a better marketing strategy
f)Market image of Indian Airlines as compared to its counterparts
To find out the required information primary data was collected through self-administeredquestionnaire for the passengers and travel agents and secondary data from library and theinternet. A sample size of 200 was taken including 150 passengers and 50 travel agents.
The passengers and travel agents felt that private airlines were better in certain service factors.
They also could identify a change in Indian Airlines, after the arrival of private airlines and believed that it was overcoming it’s ‘I care less’ syndrome.
For analysis of the data, statistical tools, based on the data collected were used and comparative analysis was done.
Indian Airlines is a financially strong company and if it carefully plans it’s strategies, with more focus on passengers, it will remain the market leader.
1.1PURPOSE OF THE STUDY
The purpose of the study was to understand the perception of travelers towards Indian Airlines, to apprehend the perceptions of travel agents towards Indian Airlines, to know how Indian
Airlines can improve its overall performance in terms of its marketing as well as its quality ofservices provided and total customer satisfaction and hence with the help of the above to assessthe

You May Also Find These Documents Helpful

  • Powerful Essays

    * eConference 2007 - Issue 6, "Interview with Girish Shah - Marketing head, Kingfisher Airlines Limited", 2007 www.airlineinformation.org/publications/Issue6_shah_kingfisher.html…

    • 951 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Low cost Carrier

    • 2771 Words
    • 12 Pages

    As market condition is continuously changing, it is difficult to predict the future of the airline industry. the overall industry as we see it is in a weak position, even though the demand is rising. companies now are providing additional services at low cost and decreasing the fare to attract the customers.…

    • 2771 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    Airlines Industry India

    • 7270 Words
    • 30 Pages

    The aviation industry in India has grown by leaps and bounds in recent years in terms of kilometers flown as well as customers serviced. The economy of a country is substantially determined by the quality of air transport. The airlines today have made themselves more popular among its customers by various marketing tactics like:…

    • 7270 Words
    • 30 Pages
    Powerful Essays
  • Good Essays

    With the new travel destinations emergence, airport passenger traffic has increased, more people now travel more often, while others that they could never travel can afford a travel holiday. Moreover, although the principal target audience for low cost airlines is the price sensitive leisure traveller, business travellers now also consist a significant proportion of their customer database. Hence, passengers who choose budget airlines such as Jetstars and Tiger airway are mainly those who like to have more options, flexibility and more affordable fares.…

    • 718 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Kf Strategy

    • 8213 Words
    • 33 Pages

    Kingfisher Airlines is facing a debt crisis with debt exposures from leasers and financial institutions worth more than Rs.8919.86 Crore as of 08/Aug/2012 and the consortium of lenders headed by State Bank of India has termed the firm as a Non Performing Asset. The increasing in aviation turbine fuel price, undercutting of ticket prices to win customer base, improper managerial accounting, and glamorous life style of owner has made Kingfisher to run n to deeper losses and ground its low cost fleet Kingfisher Red. Over the course of time from its launch in 2005, Kingfisher Airlines has lost its reputation among its customers and employees due to cancellation of flights and delay in salary payments and is facing the ire of government as well as financial firms for violation of DGCA rules and payments. KFA currently requires a major debt restructuring and proper recovery plan, with injection of fresh liquidity for working capital and payments. The funding needs can be met internally by selling the non-core assets of Kingfisher and UB Group which the promoters do not prefer much. The…

    • 8213 Words
    • 33 Pages
    Powerful Essays
  • Best Essays

    The product comparison between Network Carriers and Low Cost Carriers and forecasting the future market trends and global competition in airline industry The deregulation in United Stated (US) since 1978 caused the emergence of new airline business models which are dynamic and competitive. The negotiation is less restrictive air services agreements contributed the explosion of new entrants with innovative business models entering the market.…

    • 3247 Words
    • 19 Pages
    Best Essays
  • Powerful Essays

    The research report titled “A comparative analysis of factors affecting popularity of leading airlines in India –…

    • 8095 Words
    • 33 Pages
    Powerful Essays
  • Satisfactory Essays

    It is raining airlines now in India. After Tata son’s JVs with Singapore Airlines and AirAsia, smaller players are now aiming for the Indian Sky too. The aviation ministry headed by Ashok Gajapathi Raju has given thumbs up to new six new airlines. Out of six, government has given license to four companies, which had sought permits for launching scheduled, private or charter air operations.…

    • 326 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Air Deccan

    • 4551 Words
    • 19 Pages

    Air Deccan is the amazing story of India’s very first and living common man who took aviation to a height which nobody thought could ever be achieved. He introduced the first low-cost airline of the country. It became one of the nation’s largest airlines in less than four years. They did this through a clever combination of innovation and outsourcing. More importantly, from a strategic perspective, it gives powerful evidence to how technology can be a key factor in changing industry dynamics, even in what were once considered fairly stable or conservative industry.…

    • 4551 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Indian Aviation Industry is one of the fastest growing markets in the world. But nowadays it is in the news due to different reason. And that is the failure of one of the leading aviation player - Kingfisher Airlines. The airline has been facing financial issues for many years. Till December 2011; Kingfisher Airlines had the second largest share…

    • 1926 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Air India

    • 258 Words
    • 2 Pages

    After all the turbulence national air carrier Air India went through in the recent past, Arvind Jadhav, Chairman and Managing Director of the beleaguered airlines is now determined to have a positive balance sheet by 2014-15 and is ready with a turnaround strategy. Some of the key targets the national carrier has set for itself include achieving 25 million domestic and 15 million international passengers by 2015, 93% on-time punctuality, and 75% load factor. The turn around strategy involves the activation of a low cost air service especially in the domestic market as well as the consolidation of the existing domestic operations before any expansion both in the domestic as well as the international markets is done. Air India has already achieved one major feat in the entire blueprint of the strategy, that is, they have got all the unions on board. It may be noted that Air India had halted operations in the past under the pressuring demands of the union. While the strategy clearly outlines wage and manpower rationalization, what comes as a relief to Air India’s employees is that there will not be any wage cut nor any job will be axed. This comes as a surprise move from a carrier which has the highest ratio of manpower to aircrafts in the entire industry. It seems the virtue of the fact that Air India is a Government carrier and not a private player has come to the rescue of its…

    • 258 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Indian Airlines (IA) – the name of India’s national carrier conjured up an image of a monopoly gone berserk with the absolute power it had over the market. Continual losses over the years, frequent human resource problems and gross mismanagement were just some of the few problems plagued the company. IA’s recurring human resource problems were attributed to its lack of proper manpower planning and underutilization of existing manpower.…

    • 913 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Airline Differentiation

    • 690 Words
    • 3 Pages

    In the world of airlines there is a huge market for varies airlines that offer different services to the customers to gain the competitive advantage. In the following article we will outline the differences between airlines like: “Emirates airline”, “Qatar” and “Air Arabia”. Those airlines will mainly differ in following criteria’s:…

    • 690 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Case1. A travel magazine reported on quality of in flight services based on the results of interviewing 20 passengers from each of the airlines.…

    • 889 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Air India, a national carrier is characterized with an urge to excel and enthusiasm started its operations on October 15, 1932. The merger of Air India and Indian, the country’s leader in the domestic sector, has helped the airline in emerging as a major force in the airline industry.…

    • 4307 Words
    • 18 Pages
    Powerful Essays