Strategic Plan Part II: SWOTT Analysis
Strategic Plan Part II: SWOTT Analysis
BUS 475
April 22, 2013
Maria Rutledge
Strategic Plan Part II: SWOTT Analysis When working with in any business it is important to complete a Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis. The strengths are those things that a company excels at, and out performs their competitors in this area. Weaknesses are areas that company has the most vulnerability in, where their competitors may hold the advantage or the company can improve in. Opportunities are areas that company can grow and excel in, such as a new market, or areas where the company can use to become strengths. Threats are areas where the company is in danger of losing market share or performance; this can be something as simple as accounting mishaps to a new company entering the market. Trends are things that the consumer wants at the current time and may end soon or be prolonged for a while. A company that recognizes the need of a SWOTT Analysis and uses that analysis can continue to prosper and grow. A SWOTT Analysis covers both internal and external factors that affect the company. For Just for Us recognizing these factors and making the appropriate corrections and or additions can mean the difference between succeeding or failing. External factors can be environmental, legal & regulatory, economics, technical, or other things that happen outside the company that affect the company. Internal factors can be structure, system processes, strategies, or anything else inside the company that can affect the company. To better understand these factors one would have to take a deeper look in to factors both external and internal that affects the company.
External Factors
Legal and regulatory factors affect Just for Us in the way that they receive, send, and sell their products. Operating primarily in the United States and being a publically traded company, Just for Us has to report to the Security Exchange
BUS 475
April 22, 2013
Maria Rutledge
Strategic Plan Part II: SWOTT Analysis When working with in any business it is important to complete a Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis. The strengths are those things that a company excels at, and out performs their competitors in this area. Weaknesses are areas that company has the most vulnerability in, where their competitors may hold the advantage or the company can improve in. Opportunities are areas that company can grow and excel in, such as a new market, or areas where the company can use to become strengths. Threats are areas where the company is in danger of losing market share or performance; this can be something as simple as accounting mishaps to a new company entering the market. Trends are things that the consumer wants at the current time and may end soon or be prolonged for a while. A company that recognizes the need of a SWOTT Analysis and uses that analysis can continue to prosper and grow. A SWOTT Analysis covers both internal and external factors that affect the company. For Just for Us recognizing these factors and making the appropriate corrections and or additions can mean the difference between succeeding or failing. External factors can be environmental, legal & regulatory, economics, technical, or other things that happen outside the company that affect the company. Internal factors can be structure, system processes, strategies, or anything else inside the company that can affect the company. To better understand these factors one would have to take a deeper look in to factors both external and internal that affects the company.
External Factors
Legal and regulatory factors affect Just for Us in the way that they receive, send, and sell their products. Operating primarily in the United States and being a publically traded company, Just for Us has to report to the Security Exchange