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Bus 475 Week 5 Strategic Plan

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Bus 475 Week 5 Strategic Plan
Strategic Plan, Part lll: Balanced Scorecard
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Abstract
A balanced score card is a set of measures linked to a company 's strategy (Pearce & Robinson, 2009, p. 202). A balanced score card is a planning tool used to align the activities of the business to their mission, vision, and values to improve communications, and to monitor performance their goals. The balanced score card provides important information used in strategic planning, decision- making, implementation, and management. Aspects of the score card results provide information regarding the financial, customer, internal operations, and learning and growth perspectives. The results from a SWOTT analysis can define further objectives needing addressed. This paper will show the results of Dirty Dawgs score card as well as providing a brief description of the critical thinking in each perspective through an evaluation. This evaluation uses mission, vision, values, and the SWOTT analysis to provide answers regarding why each perspective is ideal for Dirty
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With a limited number of employees, productivity is vital to the success of the business. With the growth of a new company, it is expected that productivity may start off slow. As employees and customers become comfortable, productivity is expected to increase. A learning curve is in place as well as a merit reward system for increased sales and services. Dirty Dawgs believes in values, such as integrity and innovation and incorporates them into the working environment. Innovation can assist with the increase in sales and services. It is important for any company to stay current on new trends and processes. Trends and competition are to be evaluated monthly so that Dirty Dawgs can remain competitive. Learning and Growth

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