Final Strategic Plan Paper Bus 475

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Final Strategic Plan
Jerome Anderson-Harris
University of Phoenix
Bus 475

Final Strategic Plan
Kynfolk Kennel (KK) is a professional, well-established kennel located in Laveen, Arizona. We consider ourselves one of the top Bully breeders in the world. Here at Kynfolk Kennel, we breed only the highest quality American Pit Bull Terriers. It is our belief that quality is not just a matter of pedigree; it is a complete balance of care, nutrition, socialization, and exercise that measures the high standard of quality of the American Bully. At Kynfolk Kennels, we are very proud of our achievements in producing some of the worlds most eccentric American Bullies, from our prized foundation Bullies that come from top grand champion ancestry, to the worlds most consistent and proven bloodline, "RAZORS EDGE”. The excellence we strive for at Kynfolk Kennel allows us to produce dogs with great temperament, correct conformation, and compact structure with substance, amazing musculature, and beautiful headpieces. Are mission is to give the best to the best. Here at Kynfolk Kennel, “We Are The Best, At What We Do!"

Socialization and exercise are very important factors in raising the ultimate companion, and here at Kynfolk Kennel our dogs are raised around people, and are provided with plenty of time and room for exercise and socialization to ensure that all of our customers are completely satisfied with the ultimate bully we provide. All the resident dogs at Kynfolk Kennel are put through a rigorous exercise and training program, in addition to being fed the highest quality nutrition available for canines. These lengths are a small price to pay to ensure we have the highest quality and healthiest breeding stock available that are able to reach their maximum potential and reproductive success.

The following SWOTT analysis captures key strengths and weaknesses, opportunities, and threats within the company and describes the threats facing Kynfolk Kennels. Some strengths of the organization are viewed as strong relationships with the Humane Society and local breeders. Ample time to dedicate to the care of the animals, ideal facility, and high customer loyalty are just a few strengths involved. Weaknesses would be lack of visibility in the community, a limited marketing budget, limited quantity, and limited capacity. Each of the strengths and weaknesses are ideal for Kynfolk Kennels. Breeding Pit Bulls is a growing market with a significant percentage of the market still not aware that Kynfolk Kennel exists. With some of the opportunities such as fixed costs that are reduced when spread over multiple animals is one of the business opportunities, along with the ability to make money and not have to significantly modify their lifestyle to adequately address the canine's needs is another.

Analyzing the threats that come with the market structure was also very important for the business. Some threats that would be analyzed is the slump in the economy which twill reduce people's discretionary income, thereby reducing their opportunity to travel and purchase animals at the price you willing to make maximum profit from. The competition primarily takes the form of a kennel. The setup for a kennel is typically an interior space for the dog to sleep and a corridor for the dogs to walk around. Most kennels offer feeding several times a day and some offer the option of walks. The biggest threat is new competitors realizing the true market potential and wanting to start their own business.

With the development of Kynfolk Kennel, innovation, environmental, and competitive analysis are some of the external forces and trends that come with the business. With breeding a very popular animal, reinventing the way of advertising is necessary if receiving a return on the invested time and money is wanted. With the worldwide web being so large, advertising is endless. Combining a...
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