University of Phoenix
December 6, 2009
Final Strategic Plan
This paper will cover vision, mission, values, SWOTT analysis, balanced scorecards and communication plan. Additionally, this paper will cover Southern Style’s communication plan, internally and externally. Additionally, a SWOTT analysis of Southern Style will be conducted to cover what strengths, weaknesses, opportunities, threats and trends. (Appendices’ A (Balanced Scoreboard) and B (SWOTT Analysis Table) are attached hereto.)
Southern Style is a family restaurant that will offer down home cooking with a southern style. Southern Style will be based on locals that are made up of various cultures and ethnic backgrounds and that will be enticed by southern style food that no other restaurants in the area offer. The geographical location of where the restaurant will be, there will be no competition because there are no restaurants in the town of Darlington, Maryland. The closest restaurant is approximately twelve miles away and it’s a seafood restaurant only. With a new and fresh way of serving up food, locals will love to come and eat in a relaxing, cheerful and comfortable atmosphere with their family and friends. Vision
The business’ visionary goals will be “core values, to which the firm is committed, core purpose of the firm, and visionary goals, the firm will pursue to fulfill its mission.” (Quickmba.com, n.d.) With Southern Style, the vision of the restaurant is to serve customers with good home cooking and to make the customers feel like it is home away from home. “The visionary goals are the lofty objectives that the firm’s management decides to pursue. The vision describes some milestone that the firm will reach in the future and may require a decade or more to achieve.” (Quickmba.com, n.d.) The vision statement for Southern Style is: Southern Style cooking served with tender love and care. The restaurant will be a place where customers can come and have a good time, enjoy southern style meals and relax in a family setting atmosphere for years to come. My vision statement states that the goal of the business is to be around for a very long time. Mission
“Your mission statement is an opportunity to define your business at the most basic level. It should tell your company story and ideals in less than 30 seconds: who your company is, what you do, what you stand for, and why you do it.” (Berry, T., n.d.) A mission statement should focus on what it is that your company will be able to offer and how much pride it takes in its business. It can answer several questions, such as, What quality do you put in your food? What kind of success you expect out of this business? A mission statement that has been chosen for the Southern Style restaurant is: Southern Style’s mission is to serve the nothing but the best southern style home cooking around. Our cooking will be sure to fill your bellies, be affordable, however, with no sacrifice in quality, and a place that will make you feel like it’s your home away from home.
A mission statement can also define what type of customer base is most likely to enjoy or even become a repeat customer to Southern Style. The difference between Southern Style and the seafood restaurant twelve miles down the road, is that Southern Style will serve and offer something to customers that they cannot get from the seafood restaurant nor any of the other restaurants within a twenty-five mile radius of Southern Style. Values
Values are almost like a follow up of mission and vision statements. Because values statements are important to customers, the value statement must be carefully composed. The value statement for Southern Style is: Family, Friends and Food, the 3 F’s! This sums up the atmosphere of the restaurant and states that family is the valued key to making the business successful and the food makes for a joyous occasion.
“The term value chain describes a...