Ralph Cook
BUS/475
February 11, 2014
Lawrence Vierra
Strategic Plan: Part II
The objective of this week 's assignment are to create a SWOT analysis for the Combat Sports Association to determine the internal strengths and weaknesses of the organization and the external opportunities and threats to organization. The assignment will also identify the legal and regulatory trends that need to be taken into consideration and how the CSA will adapt to changes in the industry. Major issues will be identified and classified to determine the importance of each issue in the analysis.
SWOT ANALYSIS: Strength: Weakness
Strategy- Provide quality …show more content…
Combat Sports in the U.S., particularly Mixed Martial Arts (MMA) is the fastest growing sport. With the interest in the sports growing more gyms that cater to the mixed martial artist are opening. Those athletes that wish to compete seek out organizations they wish to compete for. This results in more events being put on by promoters. There is more business minded people investing in becoming promoters. As this growth continues it means more opportunity and work for sanctioning bodies. The CSA can take advantage of this growth in the MMA by conducting a competitive analysis to determine its place in the market. The competitive analysis was classified as strength for CSA because it beat the competition in all but one category. This gives CSA a strong competitive position in the sanctioning body …show more content…
This also is effective in cutting costs. By maintaining a flat structure CSA management speaks directly with customers and subcontractors on all matter to facilitate continuous improve to relationships and processes. For example; if a customer 's CFO needs a specific information on CSA officials travel itinerary they can call CSA management or the officials directly or if the customer 's administrative executive needs statistical data from previous event they can call CSA management directly. One of the benefits of a flat structure is that CSA provides customers with a hands-on approach to dealing with the customer 's needs. This creates a friendly and trusting environment. Another benefit to a flat structure is that it alleviates the high costs of multiple management and employees costs. With a flat structure that outsources key positions to subcontractors CSA can focus directly on maximizing profits. Customers/promoter will pay the subcontractors directly and only pay CSA the event representative fee and the standard sanctioning fee for services rendered.
The resources factors was classified as an internal strength because there are very little resources and overhead needed to start up a sanctioning body. Essentially the initial resources needed are a computer, home office, and standard office supply. Very little capitol is needed to start this business. Some additional