b120 tma01

Hi Nick,

Here is the list of stakeholders you requested last time we spoke

1. Internal stakeholders are as follows yourself (Nick Newbury), Alastair Poulain and Tom Barber. Obviously your main concern is financial return for your company. It is important that all members are well informed and happy with all decisions made within the company. Also that you don't lose your values or mission statement in the merge.
2. Tim Best Travel is also another internal stakeholder they will have many of the same concerns as you have about merging the two company's, they will have worries about their clientèle and their whole concept of holidays and the total outcome of the two companies merging together. They will also be thinking about the bigger picture of profit margins, can we apply the same values if both company's come together etc.
3. Simoon Travel is also internal stakeholder that also has a different clientèle and a different structure. It specializes in cultural tours which this again needs looking at carefully.
4. External stakeholders are the customers their main concern is getting the best value and quality for their money. The customers play a vital role in your company and the services you have to offer. If both company's merge it will give the customers more choice and a wider range of holidays.

I hope this helps in some way with your decision.

Thanks

word count part a 234

TMA 01 Part B

The most basic SWOT analysis will examine how threats and oppurtunities can be dealt with while allowing organisations to utilise its strengths and weaknesses to meet its key factors.
I think a SWOT analysis will be useful to Nick because it will allow him to have a better