Ped 240 Week 4 Sports Marketing Case
PED 240- Sport marketing
Case Study and Final- Spring 2012
This is a individual assignment! All work is to be done on your own. Collaborations with other members of the class will be considered a violation of the HU Code of Conduct. Violations will result in a F for the course and referral to the judicial system. * This assignment must be double-spaced. * The written text should be a minimum of 5 pages. * You may also use graphics to supplement your written presentation.
Due by Thursday 4/19 at 11:00 am. Turn in through blackboard assignments only. Late work will not be accepted.
Branding USATF ATHLETES
Introduction and Problem * Arionne Allen from Max Siegel, Inc. has hired you as a consultant for their new …show more content…
(25 pts) Analyze the Market & the Product- Refer back to the discussion of a SWOT analysis in course documents A. Do a thorough SWOT analysis related to your two athletes as a sport product. B. List at least four ideas for each of the four components and fully explain each. 2. (20 pts) Local Markets
A. Could your two athletes be successful in developing a fan base in your community / hometown- Do you think this is a wise business decision to pursue? Why or why not? I believe both of my athletes have a good chance at building a strong fan base in Virginia. Since Lashawn Merritt is originally from Suffolk Va he already has a deep rooted fan base in the 757. Plus with the two gold medals he won at the last Olympic games Lashawn is already cemented as a local legend. LoLo on the other hand is a fairly new athlete on the national scene. It would be a little harder for her to win over the crowd, especially since Va is known for putting out a plethora of local talent. In order for LoLo to win over the crowd she would have to strap up here NIKES and let her times on the track do the talking for her. B. From the demographic data in your hometown (Cite #s and source), what can I infer as far as whether your hometown would be a successful location for marketing? Fully explain your answer. C. From chapter 4, explain specifically how three of the environmental and individual factors (for a total of 6) will
Case Study and Final- Spring 2012
This is a individual assignment! All work is to be done on your own. Collaborations with other members of the class will be considered a violation of the HU Code of Conduct. Violations will result in a F for the course and referral to the judicial system. * This assignment must be double-spaced. * The written text should be a minimum of 5 pages. * You may also use graphics to supplement your written presentation.
Due by Thursday 4/19 at 11:00 am. Turn in through blackboard assignments only. Late work will not be accepted.
Branding USATF ATHLETES
Introduction and Problem * Arionne Allen from Max Siegel, Inc. has hired you as a consultant for their new …show more content…
(25 pts) Analyze the Market & the Product- Refer back to the discussion of a SWOT analysis in course documents A. Do a thorough SWOT analysis related to your two athletes as a sport product. B. List at least four ideas for each of the four components and fully explain each. 2. (20 pts) Local Markets
A. Could your two athletes be successful in developing a fan base in your community / hometown- Do you think this is a wise business decision to pursue? Why or why not? I believe both of my athletes have a good chance at building a strong fan base in Virginia. Since Lashawn Merritt is originally from Suffolk Va he already has a deep rooted fan base in the 757. Plus with the two gold medals he won at the last Olympic games Lashawn is already cemented as a local legend. LoLo on the other hand is a fairly new athlete on the national scene. It would be a little harder for her to win over the crowd, especially since Va is known for putting out a plethora of local talent. In order for LoLo to win over the crowd she would have to strap up here NIKES and let her times on the track do the talking for her. B. From the demographic data in your hometown (Cite #s and source), what can I infer as far as whether your hometown would be a successful location for marketing? Fully explain your answer. C. From chapter 4, explain specifically how three of the environmental and individual factors (for a total of 6) will