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Branding Bangladesh

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Branding Bangladesh
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Branding Bangladesh

Course Code: MKT 202
Course title: Introduction to Marketing Submitted To:
Omar Nasif Abdullah
BBA Program,
North South University, Dhaka

Submitted by Abrar Khan
ID: 1330663630
Section: 7
Date: 06/04/2014

BANGLADESH A LAND OF NATURE

Introduction: Bangladesh is a country of natural beauty. She is blessed with endowment of almighty. A paper by Majbritt (2010) argues that the six (at present 7) Bangladeshi Division offers both individually and combining a variety of natural and cultural destinations suitable for tourist attractions. Bangladesh is all about Nature. The world thinks of Bangladesh as poor, flood-ravaged, and more of a disaster zone than a travel destination. In some respects, the world is right but hiding behind these images is a country with a rich history, a strange beauty, and some interesting attractions. These are the key attributes that can actually brand a country like Bangladesh. For branding Bangladesh tourism offers immense potentiality for employment generation, poverty alleviation and maintaining ecological balance.

Scope and Research Method:
Bangladesh is endowed with so many natural beauties like sea beaches, parks, forests, eco tourism, wild life sanctuaries, hill tracts areas, tea estates, and islands etc. Moreover, two international standard sea ports, hundreds of museums, have attracted people from all over the world. Bright historical background has blessed Bangladesh with so many historic places, heritages, monuments, historical buildings, and archaeological sites. Furthermore, picnic spots, bridges, amusement park, mosques, tombs, temples & monastery, and churches have made the country an ideal place for branding Bangladesh.

The main attraction in Bangladesh for Tourism
Cox’s Bazar:
Cox's Bazar is a town, a fishing port and district headquarters in Bangladesh. It is known for its wide and long sandy

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