Biscuit Industry

Small and medium enterprises Cookie Priority sector lending

Biscuit Industry

|Sr.No. | Topic | Page No. | |1. |Introduction to the product |3 | |2. |Section Analysis |4 | |3. |Major Players and Market share of major players |6 | |4. |Manufacturing, Raw material for product and Government regulations |9 | |5. |Market segmentation |10 | |6. |Substitute Available |11 | |7. |Mode of Supply to the market |13 | |8 |Financing from institutions like banks, schemes available, investment required |14 | |9. |Differentiating factors for major players and positioning |20 |

1. Introduction to the product

Biscuit is a hygienically packaged nutritious snack food available at very competitive prices, volumes and different tastes. According to the NCAER (National Council for Applied Economic Research) Study, biscuit is predominantly consumed by people from the lower strata of society, particularly children in both rural and urban areas with an average monthly income of Rs. 750.00. India Biscuits Industry is the largest among all the food industries and has a turnover of around Rs.4350 crores. Though India is considered...
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