Case Study: Big Bazaar – The Indian Wal-Mart
The last decade has experienced a fundamental change in the Indian retailing industry structure, with a very perceptible shift from unorganized kirana and small independent shops to organized retailing such as retail chains and franchised outlets. This gradual shift is attributed to increased purchasing power along with aspirational demands of a segment driven by exposure to the Westem world because of media. An NCAER study shows that only 0.25% of total population falls in the category of earnings above Rs 5,00,000. Most of the organized retailers are targeting this supra-niche segment for higher margins. Retail sector witnessed the entry of concepts like Shopper’s Stop, Crossroads, Globus, FoodWorld, and discount chains like Subhiksha. Pantaloon Retail (India) Ltd (Pantaloon) is one of such listed companies to enter this business, with a presence in both discount shops (Big Bazaar) and retail stores (Pantaloon outlets).
Pantaloon Retail (India) Limited is today recognized as one of the pioneers in the business of organized retailing in the country with a turnover of over Rs 400 crores in the financial year ending june 2003. The company is headquartered in Mumbai with zonal offices at Kolkata, Bangalore, and Gurgaon (Delhi). It has 4 kinds of stores; 14 Pantaloon Family Stores, 7 Big Bazaar discount hypermarkets, 6 Food Bazaar large sized supermarket stores, and Gold Bazaar Stores with over 6.5 lakh sq.ft retail space across Kolkata, Mumbai, Thane, Pune, Hyderabad, Bangalore, Nagpur, Ahmedabad, Kanpur, Chennai, and Gurgaon (Delhi). Pantaloon Retail India Limited is the flagship company of the Pantaloon group promoted by Mr Kishore Biyani. It has been one of the pioneers in organized retailing in India. It began its retailing operations in India way back in 1987 Currently, it manufactures and sells ready-made garments through its own retail outlets and two...
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