Bharti Airtel - Pestal and Swat Analysis

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TABLE OF CONTENTS

1) Introduction ……………………………………………………………...2 2) Aim and Vision ………………………………………………………….2 3) Size ……………………………………………………………………….2 4) Organisational Structure……............………………………………......3 5) Success Story ….....................……………………………………….....3 6) PEST Analysis ............................…………………………………….....4 7) SWOT Analysis …………………………………………………………..5 8) References……………………………………………………………......7

Bharti Airtel – India’s leading Telecom Company
Introduction

In late nineties, the development of telecommunication infrastructures was growing at rapid pace. Landline or Wired communication was the only medium for communication. It was very difficult to bind the entire country through wired connectivity. This was the basic necessity for the growth of Wireless technology. In 1995, Wireless mobile services were launched by Bharti Airtel under the brand name “Airtel”, in Delhi and Himachal Pradesh. The major stake holder was British Telecom plc. In couple of years, Bharti Airtel acquired JT mobile and Skycell and became first Private Sector Telecom Company in India. Later on, Singapore Telecommunications (SingTel) acquired stake in the company. Bharti Airtel Limited is one of India leading private sector Company which provides telecommunications services in mobile, land line, broadband and enterprise services. Bharti Airtel ranks 22nd among top telecom brand and the only Indian telecom operator among 500 Top Brands. Bharti Airtel emerged as the tenth most trusted Brand; in the survey conducted by The Economic Times (ET) Brand Equity.

The Bharti Airtel operates in four major segments:

Aim of organisation:

In Bharti Airtel, Customer service is and always given first preference. Airtel aims to help each and every customer quickly and efficiently as well as try to resolve their queries at the earliest.

Vision of organisation:

In year 2005, Bharti Airtel’s vision was to become the most respectable brand in the country. It has now reached its own benchmark and is trying to set new horizons in coming years. To start their career top talent have started targeting the Bharti Airtel. Today in 2010, Bharti Airtel is recognised as a trademark for entrepreneurship, a magnet which attracts talent, a pool of innovative ideas and products, one of the best customer solution and business model.

Size of the organisation:

Bharti Airtel has its presence in 18 countries across the globe, covering Asia and Africa. With respect to the customer base, Bharti Airtel is world 5th largest Telecom Company. The total number of employee count is close to 25500+ and the number keeps on increasing day by day.

Structure of the organisation:

As it is seen in the above diagram, Bharti Airtel follows a hierarchical structure.

The Executive Director and the Director report to the CEO of the organization. The CEO reports to the Chairman and the Managing Director. The President and the Business Director report to the CEO. There is proper channelling of responsibilities done in a hierarchical with Presidents and directors in the base and the Chairman and the CEO’s taking control.

Success story:

Technological advancement and growth in Telecom sector in India has been a backbone for various Telecom companies. Bharti Airtel has capitalised the growth in the Telecom sector and has emerged as a global leader.

Facts and Figures:

(Fig 1) (Fig 2) From Fig 1 we can see that in last few years there has been continuous increase in customer base both in mobile service and Telemedia services. In year 2010, Bharti Airtel has achieved 1 billion subscribers in mobile services and 1.80 million subscribers in internet service provider (ISP).

(Fig 3) (Fig 4) The Figures 2, 3 & 4 indicates the steady growth of the organisation...
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