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IT Strategy
White Paper

Telecom Sector: Vodafone

2013
IT Strategy
White Paper

Telecom Sector: Vodafone

2013

Submitted by:

Geetha Ranganathan 2011B41
Rosanne Mathias 2011B10
Augustus Simon2011B31
Pranshu Sahni 2011B20
Sidharth Geddam 2011B04
Royston Vaz 2011C48
Aastha Dhawan 2011D36

Submitted by:

Geetha Ranganathan 2011B41
Rosanne Mathias 2011B10
Augustus Simon2011B31
Pranshu Sahni 2011B20
Sidharth Geddam 2011B04
Royston Vaz 2011C48
Aastha Dhawan 2011D36

Table of Contents

INDIAN TELECOM SECTOR

The Indian telecom market has been displaying sustained high growth rates. Riding on expectations of overall high economic growth and consequent rising income levels, it offers an unprecedented opportunity for foreign investment. A combination of factors is driving growth in the telecom market, promising rich returns on investments.

* India is the fourth largest telecom market in Asia after China, Japan and South Korea.

* The Indian telecom network is the eighth largest in the world and the second largest among emerging economies.

* The Indian telecom market size of over US $ 8 billion has increased three fold by 2012. The expansion of the telecom industry in India has been fuelled by a massive growth in mobile phone users, which has reached a level of 10 million users in December 2002, an increase of nearly 100 per cent in 2002.  

* This exponential growth of mobile telephony can be attributed to the introduction of digital cellular technology and decrease in tariffs due to competitive pressures. For the first time in India, the growth of cellular subscriber base has exceeded the fixed line subscriber base. However, cellular penetration is still 1 per cent as compared to world average of around 16 per cent.

Indian Telecom sector, like any other industrial sector in the country, has gone through many phases of growth and diversification. Starting from telegraphic and telephonic systems in the19th century, the field of telephonic communication has now expanded to make use of advanced technologies like GSM, CDMA, and WLL to the great 3G Technology in mobile phones. Day by day, both the Public Players and the Private Players are putting in their resources and efforts to improve the telecommunication technology so as to give the maximum to their customers.  

* The Indian telecom sector can be broadly classified into Fixed Line Telephony and mobile telephony. The major players of the telecom sector are experiencing a fierce competition in both the segments.

* The major players like BSNL, MTNL,VSNL in the fixed line and Airtel, Vodafone (Hutch), Idea, Tata, Reliance in the mobile segment are coming up with new tariffs and discount schemes to gain the competitive advantage.

* The Public Players and the Private Players share the fixed line and the mobile segments. Currently the Public Players have more than 60% of the market share.

Telecom and IT

The vision of telecommunications in 2020 is a vision of information society built on an edifice where IT and telecommunications merge. Rapid technological convergence has already implied a symbiotic overlap between the development strategies of IT and telecommunications. Part of today’s IT is ‘telecom writ large’, it flourishes on the telecom-network and in turn permits modern day telecommunications to use sophisticated IT-software. Hardware is a common platform for both IT and telecom.

* First, it is to be appreciated that foreign exchange contribution of software export net of import of hardware is roughly fifty per cent. Net foreign exchange contribution will increase if India is able to develop a strong base of hardware.

* Second, scrutiny of the structure of India’s software export vis-à-vis the emerging dynamics of the global market reveals that India has marginal presence in the fastest...
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