Mobile Marketing in India

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FINAL THESIS REPORT

A STUDY

ON

“ MOBILE MARKETING IN INDIA”

PGDM – SEMESTER – IV

SESSION:2008 – 2010

SUBMITTED TO: SUBMITTED BY:

Dr. Robert R K. Das Pattanayak Mohd Haris Zameer

ROLL NO: 08-IV-830

INSTITUTE OF MARKETING AND MANAGEMENT

Undertaking

This is to certify that the project work title “ MOBILE MARKETING IN INDIA” by Mohd. Haris Zameer, o8-IV-830 is an authentic work carried out by him under my guidance and supervision in the Post Graduate Diploma in Management From Institute of Marketing & Management . The report submitted has been founded satisfactory for the partial fulfilment of the degree of P.G.D.M.

Dr. Robert R K. Das Pattanayak

(PROJECT SUPERVISOR)

Acknowledgement

“The completion of any project depends upon the co-operation, coordination and combined efforts of several resources of knowledge, inspiration & energy.”

“Words often fail to express one’s inner feelings of gratitude and indebtedness to one’s benefactors, but then it is the only readily available medium through which the undersigned can express their sincere thanks to all those who are associated with the work in one way or the other”.

A project can never exist and thrive in solitude. Project work is never the work of an individual. It is more a combination of use, suggestions and contributions and work involving many individuals. This project also bears the impact of many people.

Thus one of the most pleasant parts of writing this report is the opportunity to thank all those who have contributed towards it. Words fall short acknowledging immense support lent to me yet I will try to give full credit to the deserver's.

I would like to thank Dr. Patnayak for his continuous support and guidance throughout the project.

|S.NO |CONTENTS |PAGE NO. | | | | | |1. |INTRODUCTION |8-25 | | |Location based mobile marketing: Pull factor | | | |Privacy and permission | | | |Pull and Push marketing | | | |Information Technology - Policies and Prospects | | | |Changing Scenario | | | |Factors Influencing Performance of Players | | | |Saturated voice market | | | |Assorted players | | |2. |ARPU concerns |26-61 | | |The Need for Value Added Services | | |...
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