Mobile Computing and Social Networks
Dr. Edwin Otto
CIS 500 Information System Decision Making
September 9, 2012
Assess the effectiveness and efficiency mobile-based applications provide to capture geolocation data and customer data, and quickly upload to a processing server without users having to use a desktop system. Geolocation integration can be accomplished at many different points in an application requests lifecycle. To realize the greatest value across the broadest Spectrum of use cases, gathering of geolocation data is most efficiently accomplished when a request is first made for a given resource. The Application Delivery Controller is typically deployed at a strategic point in the application and network architecture: at the perimeter of the network, acting as an intermediary between clients and resources. Given this strategic location, geolocation data should be incorporated into the existing context that is already associated with every request such as IP address, user-agent, and ability to accept specific types of content. Accurate geolocation data is generally provided by an external, third-party service like Quova. These services can be billed in a variety of ways, including by the number of queries and bandwidth transferred. To minimize the capital and operational costs associated with retrieving geolocation data while maintaining the ability to share that data with the broadest number of devices and applications, centralization of the retrieval process is necessary. Centralized control has the added benefit of decreasing an organizational risk by permitting or denying access at the perimeter of the network when location is part of the authorization process. By integrating geolocation services with a unified application delivery service, it is also possible to share the data retrieved from the third-party service with all functions deployed on the Unified Application and Data Delivery platform. A unified application delivery platform shares a core, underlying traffic management system that enables the sharing of request context, including location data cross all modules that are deployed on that platform. The sharing of contextual data enables web application security, access management, acceleration, and core load balancing services on the application delivery platform to take advantage of the geolocation. Evaluate benefits realized by consumers because of the ability to gain access to their own data via mobile applications. Just as accurate geolocation data has valuable benefits in terms of security and performance of web applications and resources; it also provides greater business value and insight through enhanced visibility. Business value and insight come from discerning the client’s location and from additional data provided by geolocation. For example, geolocation can be used in defined areas, such as those established by Designated Market Areas (DMAs) and Metropolitan Statistical Areas (MSAs), to derive deep demographic data that becomes part of the application request context and can be subsequently incorporated into analytical evaluation of visitor and customer web application interaction. Understanding from where clients typically access your applications can influence the placement of future data centers and co-location of CDN components to improve application performance and distribution. Accurate geolocation data can assist in prioritization of requests by aligning application delivery policies with defined demographic-based business goals. Data such as the time zone associated with visitors, available from provider Quova’s geolocation data, can further assist IT in gaining visibility into use patterns based on time. This visibility affords an opportunity to understand the potential impact of leveraging cloud computing and employing a “follow the users” strategy for improving application performance, potentially eliminating the need to provision costly CDN services....
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