1.1 Outline the company profile of Unilever and identify its vision, mission, and key objective of its business operation. Unilever first began in the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap, his inventive new product that helped popularize cleanliness and hygiene in Victorian England. It was meant for foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who are hygienic. In a history that now crosses three centuries, Unilever's success has been influenced by the major events of the day economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout Unilever has created products that help people get more out of life cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves.
Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. What Unilever is now doing is accordingly to their mission, since Unilever is mainly a consumer goods retailer, Unilever sells product such as toothpaste, facial soap, various nutritious foods. By doing this Unilever has fulfill their mission by helping everyday needs of people for nutrition, hygiene, and personal care
The four concept of Unilever vision if for the long-term direction of the company where Unilever want to go and how Unilever are going to get there *
We work to create a better future every day
We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. *
We will inspire people to take small everyday actions that can add up to a big difference for the world. *
We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact. (Unilever, 2012) If we take a closer look at Unilever action, Unilever is doing what they state on their vision. Unilever has help to create a better future by completing the hygienic needs of the society. By creating the deodorant and Unilever has helped each individual to stay confident and to have better appearance. Unilever also has set up an example that shows small action can add up big. (Trevor Gorin, 2011)
1.2 Describe Unilever’s internal, connected & external stakeholders. Set up possible objectives of each stakeholder and explain Unilever’s attempts to fulfill those stakeholders’ objectives.
Internal stakeholder are individuals who are a part of the company board of directors, Internal stakeholders include employees, shareholders, and managers. They are all affected by their salary, wages and bonuses, but there are also other alternative by treating employee with respect employee will be more enthusiastic to work. Both owner shareholders want the best for the company so they make more money. Internal stakeholders are also who benefit directly from their contribution to the growth of the company Unilever take responsibility of all employees. Unilever provides their internal stakeholders with health insurance, the cost of compensation, and bonuses to employees when exceeding the desired target. (Wardono B, 2012).
The internal Stakeholders of Unilever have an objective of gaining more profit, in order to receive bonus, additional salary because of the good performance. Promotion also is an objective for these internal Stakeholders since promotion is higher salary and bonuses, so Unilever should consider this matter and start giving promotion for employees bonuses and even health insurance.
External stakeholders Is an influential group within the company but will not give a direct impact on the company the company, such as government, society, local councils and local communities (Wardono...
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