Assignment 1. BTEC Subsidiary Diploma in Business
TASK 1
During my work I will use the example of “Unilever” as a basis of my research.
Unilever is a British–Dutch multinational consumer goods company with headquarters in Rotterdam and London. Its products include food, beverages, cleaning agents and personal care products. Its products are available in around 190 countries.
The company owns approximately 400 brands, but focuses only on the 14 of them with sales of over 1 billion euro. Those brands are Axe(Lynx), Lipton, Dove, Magnum, Knorr, Lux Heartbrand ice creams, Omo, Becel(Flora), Hellmann's, Rama, Rexona, Sunsilk and Surf. Unilever is a dual-listed company which consists of Unilever N.V., headquartered in Rotterdam, and Unilever plc, headquartered in London. These two companies operate as a single business, with a common board of directors. Unilever is organised into four main divisions - Foods, Refreshment (beverages and ice cream), Home Care, and Personal Care. It has research and development facilities in the United Kingdom, the Netherlands, China, India and the United States.
Unilever was established in 1929 through the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. In the second half of the 20th century the company expanded its operations worldwide. It has made a number of acquisitions, including Lipton (1971), Brooke Bond (1984), Chesebrough-Ponds (1987), Best Foods and Ben & Jerry's (2000), and Alberto-Culver(2010).Their target markets are based in West Europe, the USA. Russia and Africa. Company's target consumers are mostly women aged from 17 to 45. As Unilever is the world's third-largest consumer goods company and it's main competitors are Procter & Gamble and Nestle.
Company's revenue is 48.436 billion euros as for 2014. Its net income is 5.515 billion euros. As for 2015 Unilever has about 175,000 employees.
TASK 2 (P1)
During the recruitment and selection process there are prepared a number of documents at Unilever.
One of the key documents
During my work I will use the example of “Unilever” as a basis of my research.
Unilever is a British–Dutch multinational consumer goods company with headquarters in Rotterdam and London. Its products include food, beverages, cleaning agents and personal care products. Its products are available in around 190 countries.
The company owns approximately 400 brands, but focuses only on the 14 of them with sales of over 1 billion euro. Those brands are Axe(Lynx), Lipton, Dove, Magnum, Knorr, Lux Heartbrand ice creams, Omo, Becel(Flora), Hellmann's, Rama, Rexona, Sunsilk and Surf. Unilever is a dual-listed company which consists of Unilever N.V., headquartered in Rotterdam, and Unilever plc, headquartered in London. These two companies operate as a single business, with a common board of directors. Unilever is organised into four main divisions - Foods, Refreshment (beverages and ice cream), Home Care, and Personal Care. It has research and development facilities in the United Kingdom, the Netherlands, China, India and the United States.
Unilever was established in 1929 through the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. In the second half of the 20th century the company expanded its operations worldwide. It has made a number of acquisitions, including Lipton (1971), Brooke Bond (1984), Chesebrough-Ponds (1987), Best Foods and Ben & Jerry's (2000), and Alberto-Culver(2010).Their target markets are based in West Europe, the USA. Russia and Africa. Company's target consumers are mostly women aged from 17 to 45. As Unilever is the world's third-largest consumer goods company and it's main competitors are Procter & Gamble and Nestle.
Company's revenue is 48.436 billion euros as for 2014. Its net income is 5.515 billion euros. As for 2015 Unilever has about 175,000 employees.
TASK 2 (P1)
During the recruitment and selection process there are prepared a number of documents at Unilever.
One of the key documents