Unilever

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UNILEVER Portfolio Management

Sohail Aslam Esmeralda García Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund
University of Applied Sciences and Arts

June 19th, 2008

PERSPECTIVES
1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization 4. Path to Growth - Brand Reduction - Brand Extension

• Unilever Overview • Executive Management • Portfolio Management • Project and Program Management • Operations Management Christoph, Esmeralda, Henrique, Sohail

Portfolio Management - Prof. Dr. rer. pol. Johannes R. Hofnagel

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UNILEVER – Company Overview
1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization 4. Path to Growth - Brand Reduction - Brand Extension

• Created in 1930 as result of a merger • Key player in the food and household products industry • Maintains dual head quarter / dual chairperson approach • Launched Path to Growth strategy (2000) to revive the company • Historically grew through acquisitions http://www.unilever.com/ourcompany/investorcentre/annual_reports/annual_report_Form.asp Christoph, Esmeralda, Henrique, Sohail

Portfolio Management - Prof. Dr. rer. pol. Johannes R. Hofnagel

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UNILEVER –
1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization 4. Path to Growth - Brand Reduction - Brand Extension

Strategy

1. EXPANSION More than 150 different countries

R&D sites worldwide

Christoph, Esmeralda, Henrique, Sohail

Portfolio Management - Prof. Dr. rer. pol. Johannes R. Hofnagel

4

UNILEVER –
1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization

Legal Structure

Rotterdam

Dual-listed company

London
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4. Path to Growth - Brand Reduction - Brand Extension

Christoph, Esmeralda, Henrique, Sohail

Portfolio Management - Prof. Dr. rer. pol. Johannes R. Hofnagel

UNILEVER – Regional distribution facts
1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization 4. Path to Growth - Brand Reduction - Brand Extension

€ million (2006) 39 642 5 408 179 000 950 11 450

http://www.unilever.com/ourcompany/investorcentre/annual_reports/annual_report_Form.asp

Christoph, Esmeralda, Henrique, Sohail

Portfolio Management - Prof. Dr. rer. pol. Johannes R. Hofnagel

6

Unilever - Competitor Comparison
Research 2006 Bianca Cole ~ Reginald Green

Top Segment Top Brand CEO Stock per share Growth Revenues Revenue Growth International Business Segments Employees

CG/Foods Dove A. Burgmans $66.03 15.58% $42,942 M -11.93% 100+ 3 234000

Consumer care Tide A.G. Lafley $53.76 9.25% $28.2 B 19% 42 5 110000

Food Mac & Cheese R. Deromedi $30.70 8.20% $31,010 M 4.30% 150+ 5 10600

Food Kit Kat P. Letmathe $66.9 11.23% $69 B -1.93% 86 6 253000

Christoph, Esmeralda, Henrique, Sohail

Portfolio Management - Prof. Dr. rer. pol. Johannes R. Hofnagel

UNILEVER –...
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