3 Stages of Management

Topics: Leadership, Management, Nestlé Pages: 14 (5328 words) Published: April 12, 2013
Nestle started of its journey in the year 1867. Henri Nestle, a German pharmacist was the founder of Nestle and he aimed to reach the global market ever since they started. The Anglo-Swiss Condensed Milk Company was the first European condensed milk factory in Cham, Switzerland in 1866. As a stepping stone, Nestle merged with Anglo-Swiss Condensed Milk Company in 1905. Nestle has faced a lot of ups and downs in its journey of survival. During the World War I, in 1914, obtaining raw materials and distributing their products became harder therefore it caused many factories to sell all their supplies in order to survive. On the other hand, war created an opportunity for Nestle to obtain 40 factories worldwide. Nestle has been offering varieties of product since 1925 such as Milo, Nescafe, Maggi, Nesquik, Nespresso and Buitoni. In order to be the market leader, Nestle also became the shareholder of L’Oreal. It also ventured further by merging with Nestle Purina Pet Care Company, Dreyer’s ice cream business, Chef America Incorporation a frozen food industry and Movenpick Ice Cream (Nestle, 2013). Unilever started its journey in 1885 when William Lever started a business in a soap manufacturing company with his brother and named it Lever Brothers. Their product was named Sunlight and it is the world’s first packaged soap and it was very successful. The founder’s mission was to create a product that to make cleanliness a common place. Until 1919, the company was owned by the founder. But in 1919 as a result for expansion, William’s company accounted for over 60 per cent of the production of their soap in Britain. In the 1927, Jurgan and Van den Berghs who are a butter maker formed Margarine Union. The Lever Brothers merged with the Dutch Margarine Union to form a company named Unilever. The reason for their merge is because both this company share’s the same raw material for production which is palm oil. So through this merge they can generate more revenue. Today Unilever have more than 400 brands focused on health, nutrition, personal care and home care which is operating in more than 40 countries worldwide (History of business,2012). Nestle and Unilever have their own style and ways to achieve their vision and mission in the company. The aspects that we are going to look into are the work force diversity, leadership styles and organizational structure.

Unilever and Nestle carries out the same practices of workforce diversity. Both the organizations develop a high prioritization in employing employees of diverse characteristic. Unilever states that as long as they choose the right individuals with the right talents, skills and creativity, then age, gender, race, nationality, ethnicity, religion, sexual orientation and even physical fitness are not important factors at all. All applicants who are interested in joining Unilever’s workforce will attain a fair consideration in the hiring process because it aids to their long-term growth strategy for a gender-balanced and diverse workforce reflects their wholly on their consumer base (Unilever, n.d.a). Diversity plays such a vital role in their business that it is set out in their Code of Business Principles (Unilever, n.d.a). Even Nestle stated in their Corporate Business Principles that the key to a good leadership and personal responsibility is to train and create awareness to every employee about the importance of having mutual respect, trust and transparency. Therefore, Nestle could then create an equality environment with zero tolerance for discrimination (Nestle, n.d.a). The fundamental part of workforce diversity is that at all levels and functions of the organization, especially at middle and top management levels, exist a more diverse thinking in order to fully understand and respond to their consumers’ need and preference.

Nestle has acknowledged achieving a more balanced gender mix as a challenge in their organization. Thus, to...
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