Blue Band Ad Analysis

Topics: Vitamin, Target market, Unilever Pages: 5 (1438 words) Published: January 29, 2013
In the Name of

Almighty Allah
Who has created the universe to discover it,
A man will get that thing for which they will strive. And
Which is it the favors of Your Lord that ye deny?



Unilever's mission is to add
vitality to life. We meet everyday
needs for nutrition with brands
that help people feel good, look
good and get more out of life.

Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie, a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers and created products with a positive social impact, making hygiene and personal care commonplace and improving nutrition through adding vitamins to foods that were already daily staples.

Today, Unilever still believes that success means acting with 'the highest standards of corporate behavior towards our employees, consumers and the societies and world in which we live'. Over the years we've launched or participated in an ever-growing range of initiatives to source sustainable supplies of raw materials, protect environments, support local communities and much more.

At the beginning of the 21st century, Unilever Path to Growth strategy focused us on global high-potential brands and their Vitality mission is taking them into a new phase of development. More than ever, Unilever brands are helping people 'feel good, look good and get more out of life' – a sentiment close to Lord Leverhulme's heart over a hundred years ago.

The 21st century The decade starts with the launch of Path to Growth, a five-year strategic plan, and in 2004 further sharpens its focus on the needs of 21st century-consumers with its Vitality mission.

* Home care brands
* Personal care brands
* Nutrition
* Health, hygiene & beauty
* Unilever Food solutions
Unilever is one of the world's leading food companies. The passion for understanding what people want and need from their food - and what they love about it - makes the brands a popular choice. In this report we are presenting the review on one of their major food brand i.e. BLUE BAND


Blue Band is made from high quality vegetable oils, so it is an important source of essential fats and vitamins A, D and E for which there are not many other dietary sources. A thin layer of spread on bread every day makes a big contribution to the healthy growth and development of the whole family.

For decades, Blue Band has been a daily source of essential nutrients that help every family member to grow, develop and thrive due to the below factors; i- GOODNESS OF BLUE BAND
Unilever is the world’s leading manufacturer of margarine. Blue Band, a world renowned brand that was launched in Pakistan more than 20 years ago. It is a good source of 7 essential vitamins (A, B1, B2, B6, B12, D3 and E) that are necessary for healthy growth and development, both for children and adults. ii- IMPROVING CHILDEREN NUTRITIONS AROUND THE WORLD

Unilever has established a global partnership with the United Nations World Food Program with the shared aim of improving children’s nutrition around the world. In support of this global agreement, Blue Band established a partnership with Un WFP and pledge to contribute to the effort to feed hungry through Blue Band’s Ramadan sales. Unilever believes that every child deserves...
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