Bata Shoe in Bangladesh

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Term Paper
“Marketing Strategies of Retail Organizations of Bangladesh” A Study on Bata Shoe Company (Bangladesh) Limited

Marketing Strategies of Retail Organization of Bangladesh

A Study
on
Bata Shoe Company (Bangladesh) Ltd.

In Bangladesh, Bata started its operation in 1962. The company is one of the largest tax–paying corporate bodies contributing Tk. 1.2 billion (year 2009) which represents approximately 70% of tax paid by the entire footwear sector of Bangladesh. Bata is the largest retail organization in terms of their number of outlets around the country. Currently Bata Shoe Company (Bangladesh) Limited operates two manufacturing facilities – one in Tongi and the other in Dhamrai. With a production capacity of 110,000 pairs of shoes daily, the company also has a modern tannery facility with an output of 5 million square feet of leather annually. Annual shoe sales currently stand at slightly more than 30 million pairs with a turnover for the year 2009 of Tk 5 billion.

Acknowledgement

At the inception of preparing this term paper, I would like to express gratitude to the Almighty Allah for special blessing in completing it. There is an English proverb “Two head are better than one.” So, no one can obtain a noble objective alone. This term paper is an accumulation of many people’s endeavor. For this, I am indebted to a number of people who helped me to prepare this and for their kind advice, suggestions, directions, and cooperation and proper guidelines for this. Our heartfelt thanks go to Dr. Md. Morshed Hasan Khan, Associate Professor, for providing us the opportunity and for his appropriate suggestions, moral support and invaluable co-operation from time to time in completing the term paper especially in the last one week.

Executive summary

Bata started its journey in Bangladesh in 1962. So Bata Shoe Company (Bangladesh) Ltd. is operating in our country from last 50 years. Bata is the largest shoe manufacturing and marketing...
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