Case Study of Bata Ltd

Topics: Bata Shoes, Thomas J. Bata, Shoe Pages: 13 (4243 words) Published: April 4, 2012
Historical Background: Since our founding in 1894, Bata has been at the forefront of innovation; not only in the production and design of new styles, but in the creation of business models that permit a quick response to the ever-changing wants and needs of our customers. As a result, Bata enjoys a long history as a leading manufacturer and retailer of quality footwear, and proudly serves some one million customers each day. With 40,000 employees, 5,000 international retail stores, and a presence in over 70 countries, Bata is positioned to deliver an unparalleled combination of selection, quality, and service to customers around the globe. ------------------------

Bata Ltd.

59 Wynford Drive
North York, Ontario M3C 1K3

Telephone: (416) 446-2011
Fax: (416) 446-2175

Private Company
Incorporated: 1931
Employees: 50,000
Sales: $2 billion (2002 est.)
NAIC: 316210 Footwear Manufacturing

Company Perspectives:
Shoemaking is one of the world's oldest crafts--shoes have been works of art and the stuff of legends. Around the world, the Bata brand is reserved for well-made and well-priced dress and casual footwear. We're devoted to designing, producing, and providing our customers with the best in commercial fashion footwear for the whole family.

Key Dates:
1894: The Bata family establishes a company in Zlin, located in what is now the Czech Republic. 1932: Founder Tomas Bata dies in an airplane accident.
1939: The company relocates to Canada after the movement of German military forces into Eastern Europe. 1945: Czechoslovakia business operations are nationalized by the new communist government following World War II. 1991: Bata returns to the Czech Republic following fall of the communist regime. 1994: Thomas J. Bata, the son of the company's founder, retires. 2001: Thomas J. Bata, Jr., becomes chairman and CEO.

Company History:
Bata Ltd. is a privately owned global shoe manufacturer and retailer headquartered in Ontario, Canada. The company is led by a third generation of the Bata family. With operations in 68 countries, Bata is organized into four business units. Bata Canada, based in Toronto, serves the Canadian market with 250 stores. Based in Paris, Bata Europe serves the European market with 500 stores. With supervision located in Singapore, Bata International boasts 3,000 stores to serve markets in Africa, the Pacific, and Asia, Finally, Bata Latin America, operating out of Mexico City, sells footwear throughout Latin America. All told, Bata owns more than 4,700 retail stores and 46 production facilities. Total employment for the company exceeds 50,000. Company Founded in 1894

The Bata family's ties to shoemaking span more than two dozen generations and purportedly date as far back as 1580 to the small Czech village of Zlin. However, it was not until 1894 that the family began to make the transition from cobblers to industrialists. In that year, Tomas G. Bata, Sr., along with his brother Antonin and sister Anna, took 800 florins, some $350, inherited from their mother and launched a shoemaking business. They rented a pair of rooms, acquired two sewing machines on an installment plan, and paid for their leather and other materials with promissory notes. They produced stitched, coarse-woolen footwear. Within a year, the business was successful enough to enable the Batas to employ ten people in their factory, such as it was, as well as another forty who worked out of their own homes. In the same year, 1895, Antonin was drafted into the military and Anna quit the business to get married, forcing Tomas to assume complete control of the venture. He was just 19 years old. In 1900, Bata moved the operation to a new building located close to Zlin's railway station and took the first major step in industrialization, installing steam-driven machines. The company enjoyed success producing light, linen footwear that appealed to a large portion of...
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