Developing a Marketing Plan to Introduce a New Product or Service for Tausif Iternational
PROJECT ON:
DEVELOPING A MARKETING PLAN TO INTRODUCE A NEW PRODUCT OR SERVICE FOR
TAUSIF ITERNATIONAL.
GROUP NAME: THE XPLORER
MKT 201
Section 3
Autumn 2008
Submitted to
Nawshad Naqueeb
Submitted by
Tanvir Hasan.
ID: 0720005
Tahsin Tasnim.
ID: 0720034
Tazina Afrin Nisha.
ID: 0720061
Ahmad Imtiaz Sobhan. (Group coordinator)
ID: 0720078
A.K.M. Ehsanul Hossain.
ID:0720248
Progga Parmita Anika.
ID: 0630014
Date of Submission
November 24, 2008
[pic] School of Business
INDEPENDENT UN I V E R S I T Y, BANGLADESH
executive SummAry
This report is prepared to fulfill the requirement of the MKT201 course of BBA program. The objective of the report is to gain the practical experience in collecting information and also developing a new product or service of any business organization of Bangladesh.
To conduct the analysis, we have chosen a Bangladeshi organization that engages in the importation and distribution business of toys for children of different age groups.
Doing this report it has enabled us to get a closer and practical view at the operational sector of the marketing segment of an existing business organization and that is Tausif international. By which we are able to enrich our knowledge regarding the other factors such as: BCG matrix, Ansoff matrix, developing a new product for the company, doing market mix and branding that respective product for that respective company.
The following information has been obtained from Tausif International and has been stated as per its claims and information. Last of all we have developed a new product which have been assigned to us during this term paper.
TABLE OF CONTENT
Particulars Page No.
1. Executive Summary 3
2. Acknowledgment 5
3. Introduction 6
4. About the
DEVELOPING A MARKETING PLAN TO INTRODUCE A NEW PRODUCT OR SERVICE FOR
TAUSIF ITERNATIONAL.
GROUP NAME: THE XPLORER
MKT 201
Section 3
Autumn 2008
Submitted to
Nawshad Naqueeb
Submitted by
Tanvir Hasan.
ID: 0720005
Tahsin Tasnim.
ID: 0720034
Tazina Afrin Nisha.
ID: 0720061
Ahmad Imtiaz Sobhan. (Group coordinator)
ID: 0720078
A.K.M. Ehsanul Hossain.
ID:0720248
Progga Parmita Anika.
ID: 0630014
Date of Submission
November 24, 2008
[pic] School of Business
INDEPENDENT UN I V E R S I T Y, BANGLADESH
executive SummAry
This report is prepared to fulfill the requirement of the MKT201 course of BBA program. The objective of the report is to gain the practical experience in collecting information and also developing a new product or service of any business organization of Bangladesh.
To conduct the analysis, we have chosen a Bangladeshi organization that engages in the importation and distribution business of toys for children of different age groups.
Doing this report it has enabled us to get a closer and practical view at the operational sector of the marketing segment of an existing business organization and that is Tausif international. By which we are able to enrich our knowledge regarding the other factors such as: BCG matrix, Ansoff matrix, developing a new product for the company, doing market mix and branding that respective product for that respective company.
The following information has been obtained from Tausif International and has been stated as per its claims and information. Last of all we have developed a new product which have been assigned to us during this term paper.
TABLE OF CONTENT
Particulars Page No.
1. Executive Summary 3
2. Acknowledgment 5
3. Introduction 6
4. About the