Ba-101 Business Plan Final

Only available on StudyMode
  • Download(s) : 66
  • Published : January 31, 2013
Open Document
Text Preview
Business Plan for Grab-N-Go Snax

I. Table of Contents
I. Table of Contents....................................................................................................1 II. Executive Summary..............................................................................................2 III. Qualifications………...........................................................................................3 IV. Products and Services.........................................................................................3 V. Marketing Plan.....................................................................................................4 VI. Market Research..................................................................................................5 VII. Operational Plan................................................................................................6 VIII. Management Organization Chart……………………………….…………..8 IX. Startup Expenses and Capitalization...............................................................9 X. Source of Start-up Funds...................................................................................10 XI. References……..................................................................................................11

Owner: Barnhurst Enterprises, LLC
Business Manager: Loretta Barnhurst
Telephone: 555-880-xxxx
E-mail: haleysc0met@yahoo.com
Address: P.O. Box 40205. Portland, OR 97240
Web address: http://www.grab-n-go-snax.com

II. Executive Summary & General Company Description
Grab-N-Go Snax are a selection of prepackaged, single serving snack foods which will be sold out of food carts conveniently located around the core downtown Portland business district. Our new enterprise caters to the need for downtown office and business workers to gain quick and easy access to healthy breakfast, break and lunch snack food options. Grab-N-Go Snax offers a wide selection of high quality fresh fruits, vegetables, dairy, grain and gluten-free products. Products are cleaned, cut, portioned, packaged in re-sealable recyclable packaging and refrigerated for immediate consumption. To augment our name brand product selection, we’ll offer a variety of products in this category offered by other name brand companies, such as granola bars, trail mix, bottled water, fruit juices and energy drinks.

To start, activities of the business will include stationary food cart vending in the high activity food cart vending groups, called ‘PODS’. Supplemental activities of the business will be to participate in special events vending. Special events include city wide water front events, Saturday Market, sporting events and holiday celebration activities.

In a preparation area that will be set up for processing, packaging, and storing food products, work will be done each day to prepare products for delivery. Products for the day’s sales will be transported in refrigerated storage containers to the food carts early each morning. Vendor services will stock their carts and displays in preparation of opening for business.

Customers and passer-bys will notice the brightly lit awning, colorful displays, smells of fresh fruit and sounds of nature in a clean environment open early in the morning for their convenience. They will see a wide selection of food items for breakfast, or to eat later for workday snacks. Customers can grab items for purchase for themselves from the on-board displays or refrigerated cases. Vendor services will scan the UPC codes and processes the sale quickly via POS system.

For the future of the business, it is our plan to promote the sale of our own Grab-N-Go Snax name brand product selection through refrigerated vending machines, fitness health clubs and in-office delivery. Our catering services will accommodate the need for refreshments during company meetings and parties to businesses in and around the core downtown area.

Our goal is to develop a strong...
tracking img