Related Literatures for Bakeshops

Summary to Related Literatures

An effective way of attracting customers is food marketing. Marketing creates a desire for the people who saw the advertising which will entice the customers to buy the product. The company should advertise in a way that all the people who saw the advertisement can easily remember the product. In an article of emedicinehealth at emedicinehealth.com, food marketing is one of the influences on what people will eat. It is already in our culture, as Filipinos, the love of bread and for that, bread is very saleable to the market. The problem for a bakeshop like Park n’ Go will be, how are they going to be the most favourable bakeshop for the Filipinos? That question will be answered on how they are introducing their products to the market. A factor to make the bakeshop favourable to the public is the availability of their stores. Stores should be very accessible and attractive to look at. And also, one of the most targeted markets of Park n’ Go are the mothers which will choose the food for their children. They will not just choose the nutritious foods but also the comforting ones. So, Park n’ Go should plan to have not just nutritious breads but also comforting breads for the buyers.

If there is food availability, drinks correspond to it. Park n’ Go is known as a bakeshop only but it will also cater drinks to satisfy the eating habit of the customers most especially to the customers who will eat at a Park n’ Go branch. In that way, Park n’ Go can attract investors of beverages. In an article of Chicago Tribune food section, Ken Harris, an independent consultant to the food and beverage industry said, "They needed to do something to get control of the products that they sell in their stores (referring to Starbucks)”. In the case of Park n’ Go Bakeshop, they should offer to the customers not just food but also beverages that can satisfy their meal because they should consider the fast-food chains as their competitors which cater the customers food and drinks.

Another thing is, Park n’ Go is a franchiser. In order to attract franchisees, they must see to it that their products are reliable. They should see to it that they are trustworthy. Having those traits will be seen by having good customer service to the buyers. In that way, they cannot just entice franchisees to franchise them but also they can have the trust of the customers.

Sources: http://www.franchisetimes.com/content/story.php?article=02390 http://articles.chicagotribune.com/2012-06-04/news/sns-rt-starbucks-laboulangeacquisition-update-2-20120604_1_starbucks-plans-chief-executive-howard-schultz-starbucks-chief
http://www.emedicinehealth.com/healthy_eating_in_children_factors_that_influence_food_choices-health/article_em.htm