Kudler Fine Foods Marketing Focus
Kudler Fine Foods Marketing Focus
BSA/502
Feb 28, 2013
Gail Ferreira
Kudler Fine Foods Marketing Focus
Kudler Fine Foods is an upscale grocery store was started by Kathy Kudler and the first store was opened on June 18,1998. They offer good products such as meat and seafood, wine, spices, cheese and specialty dairy products, bakery, wide variety of tropical fruits and vegetables from all over the world. They also know that some customers are conscious about their health and some customers try to live within their budgets so they offer organic and non- organic varieties for their customers. They have three locations La Jolla, Del Mar and Encinitas. Kathy Kudler opened her first store at La Jolla, California, within some years of operations she opened her second store at Del Mar in the year 2000 and in 2003 she opened her third store in Encinitas and each store has nearly 16,000 square feet of retail space located in a fashionable shopping center. After the opening the first store at La Jolla, she took nine month to break even and finished the year with a profit Their mission is to provide best selection of foods, wine and related needs in an unparalleled consumer environment. Kudler Fine Foods remains to gain and increase popularity with their current development they are ready to develop changes to increase revenue and lower costs.
Kudler Fine Foods has experienced significant growth and now they focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle. Kudler Fine Foods main goal is to increasing the loyalty and profitability of their consumers by three marketing tactics:
1.Expanding Services- they are offering in-store parties to show customers how to prepare specialty foods by well-renowned chefs, local celebrities, and other food experts. This tactic would be able to increase the customer purchase rate of high margin
BSA/502
Feb 28, 2013
Gail Ferreira
Kudler Fine Foods Marketing Focus
Kudler Fine Foods is an upscale grocery store was started by Kathy Kudler and the first store was opened on June 18,1998. They offer good products such as meat and seafood, wine, spices, cheese and specialty dairy products, bakery, wide variety of tropical fruits and vegetables from all over the world. They also know that some customers are conscious about their health and some customers try to live within their budgets so they offer organic and non- organic varieties for their customers. They have three locations La Jolla, Del Mar and Encinitas. Kathy Kudler opened her first store at La Jolla, California, within some years of operations she opened her second store at Del Mar in the year 2000 and in 2003 she opened her third store in Encinitas and each store has nearly 16,000 square feet of retail space located in a fashionable shopping center. After the opening the first store at La Jolla, she took nine month to break even and finished the year with a profit Their mission is to provide best selection of foods, wine and related needs in an unparalleled consumer environment. Kudler Fine Foods remains to gain and increase popularity with their current development they are ready to develop changes to increase revenue and lower costs.
Kudler Fine Foods has experienced significant growth and now they focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle. Kudler Fine Foods main goal is to increasing the loyalty and profitability of their consumers by three marketing tactics:
1.Expanding Services- they are offering in-store parties to show customers how to prepare specialty foods by well-renowned chefs, local celebrities, and other food experts. This tactic would be able to increase the customer purchase rate of high margin