Mkt 421 Week 3 Learning Team Submission

Topics: Espresso, Coffee, Coffeehouse Pages: 2 (629 words) Published: October 22, 2012
Starbucks has a specific target audience for the company’s soup line. According to "Who Is Starbucks' Target Audience?" (2012), “This audience is adult male and adult females from the ages of twenty-five to forty years old. This is approximately half of Starbucks total business” (para.3). The company has another large target market audience. According to "Who Is Starbucks' Target Audience?" (2012), "Starbucks’ second largest target market is forty percent of its business. This audience is between the ages of eight-teen to twenty-four” (para. 4). This helps the company to target a mature audience that will appreciate the wholesome goodness of the company’s soup line. One potently large target market the soup line will open up is catering business lunches. This will open up corporate America to the value that Starbucks presents. This corporate customer will not only purchase soup, but will also be able to purchase coffee with the order. This audience already consumes the company’s’ coffee, but goes elsewhere for their meal plans. This is also an attempt to gain customers from fast food establishments that would like a more upscale dining experience. This experience along with the other things like internet access is what Starbucks offers its customers.

Who Is Starbucks' Target Audience?. (2012). Retrieved from

It might be argued that Starbucks is no more than a fast food company paralleling such chains as McDonalds, Wendy’s, and Taco Bell. The company appears to provide the same basic service customers expect from a fast food giant. One sharp marketing contrast however, consistently has Starbucks standing out far above the others. Starbucks Corporation counts on the same customers visiting their local stores daily and sometimes multiple times in a day. Most fast food chains cannot typically tout such a claim. Starbucks’ customer base is not necessarily specific to age, gender, or...
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