Analysis of the Drink Market in China and the Expansion of Jdb
Executive summary:
The JBD company has got a real great successful in the china’s drinke market. It’s products – the red can wang lo kat herbal tea used to only be sold in Zhejiang and Guangdong province. How can they expend the market to the whole country is truly difficult. There are several successful drink enterprise in China such as Kangshifu or coca cola. Achieve marketing consultation help the JDB to position it’s product and give a new strategy to promote the red can herbal tea to the whole China. It was announced recently by GPH that the brand value of WLK had reached 108.015 billion yuan. The Jdb compay has made a sale of 19million RMB in 2010. The essay will shoe the information of the background of Chinese drink market and the development of JDB.
Contents
INTRODUCTION 1
Background of Chinese Drink market 1 Chinese drink market development and Pattern 1 NO.2 Tea drinks, juice drinks market booming improved steadily 2 NO.3 Functional beverage market is booming 2
The Development of JDB 3 Obstacles to expand the market 3
Conclusion: 5
Reference 6
INTRODUCTION
Background of Chinese Drink market
Chinese drink market development and Pattern
Throughout the development and changes in China's drink market, showing the following distinctive features:
NO.1 Soft drinks, bottled water market is mature and increasing slower.
In the first half of 2003 The penetration rate of 75.9 percent of urban residents in 30 cities. To the second half of 2003, the penetration rate began to decline, and this trend continued into the first half of 2005, during which, soft drink penetration rate basically stable at nearly 70% . Chinese bottled water market and the soft drink market is exactly the same. The penetration rate of Bottled water is 66.5% in China in 2003, an increase of 72.8% in 2005,.With a growth in the second half of 2005, the penetration rate become 75.7%.
NO.2 Tea drinks, juice drinks market booming improved
The JBD company has got a real great successful in the china’s drinke market. It’s products – the red can wang lo kat herbal tea used to only be sold in Zhejiang and Guangdong province. How can they expend the market to the whole country is truly difficult. There are several successful drink enterprise in China such as Kangshifu or coca cola. Achieve marketing consultation help the JDB to position it’s product and give a new strategy to promote the red can herbal tea to the whole China. It was announced recently by GPH that the brand value of WLK had reached 108.015 billion yuan. The Jdb compay has made a sale of 19million RMB in 2010. The essay will shoe the information of the background of Chinese drink market and the development of JDB.
Contents
INTRODUCTION 1
Background of Chinese Drink market 1 Chinese drink market development and Pattern 1 NO.2 Tea drinks, juice drinks market booming improved steadily 2 NO.3 Functional beverage market is booming 2
The Development of JDB 3 Obstacles to expand the market 3
Conclusion: 5
Reference 6
INTRODUCTION
Background of Chinese Drink market
Chinese drink market development and Pattern
Throughout the development and changes in China's drink market, showing the following distinctive features:
NO.1 Soft drinks, bottled water market is mature and increasing slower.
In the first half of 2003 The penetration rate of 75.9 percent of urban residents in 30 cities. To the second half of 2003, the penetration rate began to decline, and this trend continued into the first half of 2005, during which, soft drink penetration rate basically stable at nearly 70% . Chinese bottled water market and the soft drink market is exactly the same. The penetration rate of Bottled water is 66.5% in China in 2003, an increase of 72.8% in 2005,.With a growth in the second half of 2005, the penetration rate become 75.7%.
NO.2 Tea drinks, juice drinks market booming improved