A New Business in a New Town

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  • Topic: Tea, Camellia sinensis, Black tea
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  • Published : May 8, 2013
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A New Business In A New Town

Xu Xingpeng

Raffles Design Institute

Executive
This marketing report is about the feasibility of opening a Tea house in at Huali Road, Zhujiang Newtown, CBD, Tianhe, Guangzhou, Guangdong, China. This report includes the introduction of tea, location and Tea house. Following the marketing research problem and marketing research objectives, the researcher has researched this survey by questionnaire. After analyzing the results of questionnaire, the conclusion is that opening a Tea house in Huali Road is a good business.

Table of Content

Title of the Marketing Research Report 1 Executive Summary      2 Table of Contents   3

Marketing Research Problem 4
Marketing Research Objectives 4
Introduction 5
Research Methodology 9
Review of Literature 10
Survey Results Summary 15
Survey Results Analysis and Recommendations 18 Table of Annexes 19

Research Problem
The feasibility of opening a Tea house in Zhujiang Newtown, CBD, Tianhe, Guangzhou, Guangdong, China.

Research Objectives
1. To know what types of tea people like to drink.
2. Determine the location of opening a Tea house.
3. Determine the price range of tea.
4. To know how people are interesting in a Tea house.

INTRODUCTION
What is tea?
Tea is an aromatic beverage commonly prepared by pouring hot or boiling water over cured leaves of the tea plant, Camellia sinensis. After water, tea is the most widely consumed beverage in the world. It has a cooling, slightly bitter, astringentflavour that many people enjoy.

Source: http://www.mandarinoriental.com/lasvegas/fine-dining/tea-lounge/

What is a Tea house?
Tea house is establishment where people can gather to enjoy a cup of tea (Just like Starbucks without coffee, but tea). There will be a wide range of options with the type of tea drinks offered, starting with plain tea and moving through a selection of specialty tea drinks that are often difficult to find at restaurants and other locations. And there will offer a limited selection of food and other beverages, making them ideal for a quick snack or a light meal.

Kinds of Tea
Oolong
Oolong is a traditional Chinese tea (Camellia sinensis) produced through a unique process including withering under the strong sun and oxidation before curling and twisting. Most oolong teas, especially those of fine quality, involve unique tea plant cultivars that are exclusively used for particular varieties. The degree of oxidation can range from 8% to 85%,[citation needed] depending on the variety and production style. This tea category is especially popular with tea connoisseurs of south China and Chinese expatriates in Southeast Asia, as is the tea preparation process that originated from this area: gongfu tea-making, or the gongfu tea infusion approach.

Source: http://en.wikipedia.org/wiki/Oolong
Puer tea
Pu-erh tea, also spelled as Pu'er tea, is a variety of fermented dark tea produced in Yunnan province, China. Fermentation is a tea production style in which the tea leaves undergo microbial fermentation and oxidation after they are dried and rolled. This process is a Chinese specialty and produces tea known as Hei Cha, commonly translated to dark, or black tea (this type of tea is completely different from what in West is known as "black tea", which in China is called "red tea"). The most famous variety of this category of tea is Pu-erh from Yunnan Province, named after the trading post for dark tea during imperial China.

Source: http://en.wikipedia.org/wiki/Pu-erh_tea
Chrysanthemum tea
Chrysanthemum tea is a flower-based tisane made from chrysanthemum flowers of the species Chrysanthemum morifolium or Chrysanthemum indicum, which are most popular in East Asia. To...
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