Ramon A. Porlares Jr.
January 11, 2013
1.1 Business Name
The business name will be known as “ImmortaliTEA Shop”. The business name is the result of the combined words of immortality and tea. While it is true that one cannot live forever, it cannot also be denied that one can live longer especially when a person is on a wellness discipline or lifestyle.
1.2 Business Background
ImmortaliTEA is a tea shop that will offer freshly-brewed tea mixed into a variety of delicious and refreshing blends, milk tea being the most popular. ImmortaliTEA Shop will be based on the belief that commodities, such as tea, are more productive and marketable products. For this reason, it will provide quality wellness products to the market especially in the business district of the Fort, Taguig area. Likewise, ImmortaliTEA Shop will lower companies' health care expenditures, while raising worker productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced worker's compensation claims, reduced tardiness, shorter hospital stays et cetera. ImmortaliTEA shop is a health service that will help businesses and individual workers attain one of the greatest gifts of all which is good health.
1.3 Objective of Business
* to provide a wellness place for the community the Fort who are tea lovers
* to provide a place where great conversations of valued customers happen and create memories of great times.
* to provide wellness strategies/programs to businesses in the Fort area.
* to create working relationships with 20 companies by the end of year one.
* to expand the ImmortaliTEA Shop, in the neighbouring cities of Taguig by the end of year two.
1.4 Marketing Strategies
ImmortaliTEA Shop will begin by targeting potential customers of the working class, residents...
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