The global bottled water industry has become very profitable in the past ten years. Huge multinational companies currently make billions of dollars on water they simply extract from the ground, slap a label on and sell at competitive prices. Examples of these companies includes: Aquafina (Pepsi), Dasani (Coke), Perrier (Nestle), Evian, and Fiji Water among hundreds of others. Many countries have become very oriented toward bottled water. According to a 2001 World Wildlife Fund survey, individuals around the globe consume some 89 billion liters of bottle water annually, worth roughly $22 million. Citizens of the U.S. alone consume about 13 billions liters of bottled water. The human body ideally requires us to drink two liters of water per day and people are increasingly looking towards bottled water as a means of meeting some or all of these daily requirements. Bottled water is perceived as being safer and of better quality. Often consumers look for security from food scandals in industrialized countries or water borne diseases in developing countries. Even in countries where there is access to safe public drinking water, people spend up to 1000 times more for bottled water.
India is one of the biggest and most attractive water markets in the world. With over a thousand bottled water producers, the Indian bottled water industry is getting bigger by even international standards.
Even in U.K. there is a clear growth in the bottled water industry. Consumers are taking heed of the health advice to drink eight glasses of water a day and are willing to pay, making the bottled water market a fast-growing sector worth £1.6bn last year, according to Mintel. Although bottled water is rising in popularity, consumption in the UK is much lower than in other European countries. While about half of the UK population buys it, in France, Germany and Italy penetration is closer to 90%, suggesting that there is still considerable room for growth here.
Water may be one of the least flavor some soft drinks - unless, of course, it has had flavors added - but it comes in many variants, be it natural mineral, spring or table water (encompassing blends and filtered water) as well as still or carbonated.
1 What are the different kinds of bottled water?
|Natural Mineral |This is underground water protected against pollution hazards and characterised by a constant level of minerals| |Water |and trace elements. This water cannot be treated, nor added minerals or any exogenous elements, such as | | |flavours or additives. | |Spring Water |Bottled water derived from an underground formation from which water flows naturally to the surface of the | | |earth. Spring water must be collected only at the spring or through a bore hole tapping the underground | | |formation finding the spring. Water from different springs can be sold under the same brand name. | |Purified Water |Surface or underground water that has been treated in order to besuitable for human consumption. It differs | | |from tap water only through the way it is distributed (in bottles rather than through pipes) and its price. | |Artesian Water |Water from a well that taps an aquifer in which the water level is higher than the top of the aquifer. | |Sparkling Water |After treatment and possible replacement with carbon dioxide, contains the same amount of carbon dioxide it had| | |at the source (not to be confused with soda water, seltzer water or tonic water). | |Well Water |Water from a hole drilled in the ground which taps the water in an aquifer. |
2. COMPANY PROFILE :
A P Thomson &...