All About E-Commerce

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Chapter 1 Introduction to E-commerce
Objectives
Define e-commerce and describe how it differs from e-business. Identify and describe the unique features of e-commerce technology and discuss their business significance.
Recognize and describe Web 2.0 applications.
Describe the major types of e-commerce.
Discuss the origins and growth of e-commerce.
Explain the evolution of e-commerce from its early years to today. Identify the factors that will define the future of e-commerce. Describe the major themes underlying the study of e-commerce. Identify the major academic disciplines contributing to e-commerce.

Key Terms
e-commerce, p.47
e-business, p. 47
information asymmetry, p.49
marketplace, p.49
ubiquity, p.49
marketspace, p.49
reach, p.49
universal standards, p.51
richness, p.51
interactivity, p.52
information density, p.52
personalization, p.53
customization, p.53
Web 2.0, p.54
Business-to-Consumer (B2C) e-commerce, p.56
Business-to-Business (B2B) e-commerce, p.56
Consumer-to-Consumer (C2C) e-commerce, p.57
Peer-to-Peer (P2P) e-commerce, p.58
mobile commerce (m-commerce), p.58
Internet, p.58
World Wide Web (Web), p.59
disintermediation, p.68
friction-free commerce, p.68
first mover, p.69
network effect, p.69

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Brief Chapter Outline
Opening Case: Facebook: The New Face of E-commerce?
1.1 E-commerce: The Revolution Is Just Beginning
The First Thirty Seconds
What Is E-commerce?
The Difference between E-commerce and E-business
Why Study E-commerce?
Eight Unique Features of E-commerce Technology
Web 2.0: Play My Version
Types of E-commerce
Growth of the Internet and the Web
Origins and Growth of E-commerce
Technology and E-commerce in Perspective
Insight on Technology: Spider Webs, Bow Ties, Scale-Free Networks, and the Deep Web Potential Limitations on the Growth of B2C E-commerce
1.2 E-commerce: A Brief History
E-commerce 1995-2000: Innovation
Insight on Business: ‘Noodlenomics’ Guides Internet Investment in 2010 E-commerce 2001-2006: Consolidation
E-commerce 2006-Present: Reinvention
Assessing E-commerce: Successes, Surprises, and Failures
Predictions for the Future: More Surprises
1.3 Understanding E-commerce: Organizing Themes
Technology: Infrastructure
Business: Basic Concepts
Society: Taming the Juggernaut
Insight on Society: Who Really Cares About Online Privacy?
Academic Disciplines Concerned with E-commerce
1.4 Case Study: The Pirate Bay: Stealing Media vs. Streaming Media 1.5 Review
Key Concepts
Questions
Projects

Figures
Figure 1.1 The Difference between E-commerce and E-business, p.48 Figure 1.2 The Changing Trade-Off Between Richness and Reach, p.52 Figure 1.3 The Growth of the Internet, Measured by the Number of Internet Hosts with Domain Names, p.59

Figure 1.4 The Growth of B2C E-commerce, p.61
Figure 1.5 The Growth of B2B E-commerce, p.64
Figure 1.6 Mobile Internet Access in the United States, p.66 Figure 1.7 Amounts Raised by Internet-Related Venture-Backed Firms, p.68 Figure 1.8 Share of Retail Online Sales by Type of Company, p. 75 Figure 1.9 The Internet and the Evolution of Corporate Computing, p.80

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Figure 1.10 Disciplines Concerned with E-commerce, p.85

Tables
Table 1.1 Major Trends in E-commerce, 2010-2011, p.44-45
Table 1.2 Eight Unique Features of E-commerce Technology, p.50 Table 1.3 Major Types of E-commerce, p.57
Table 1.4 Limitations on the Growth of B2C E-commerce, p.65
Table 1.5 Evolution of E-commerce, p.74
Table 1.6 Online Retail Sales by Category, 2009, p.77
Table 1.7 Top 25 Online Retailers Ranked by Online Sales, p.78

End of Chapter Questions
1. What is e-commerce? How does it differ from e-business? Where does it intersect with e-business? E-commerce, in the popular sense, can be defined as: The use of the Internet and the Web to conduct business transactions. A more technical definition would be: E-commerce involves digitally enabled commercial transactions between and among organizations and...
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