All About E-Commerce

Chapter 1 Introduction to E-commerce
Objectives
Define e-commerce and describe how it differs from e-business.
Identify and describe the unique features of e-commerce technology and discuss their business significance. Recognize and describe Web 2.0 applications.
Describe the major types of e-commerce.
Discuss the origins and growth of e-commerce.
Explain the evolution of e-commerce from its early years to today.
Identify the factors that will define the future of e-commerce.
Describe the major themes underlying the study of e-commerce.
Identify the major academic disciplines contributing to e-commerce.

Key Terms e-commerce, p.47 e-business, p. 47 information asymmetry, p.49 marketplace, p.49 ubiquity, p.49 marketspace, p.49 reach, p.49 universal standards, p.51 richness, p.51 interactivity, p.52 information density, p.52 personalization, p.53 customization, p.53
Web 2.0, p.54
Business-to-Consumer (B2C) e-commerce, p.56
Business-to-Business (B2B) e-commerce, p.56
Consumer-to-Consumer (C2C) e-commerce, p.57
Peer-to-Peer (P2P) e-commerce, p.58 mobile commerce (m-commerce), p.58
Internet, p.58
World Wide Web (Web), p.59 disintermediation, p.68 friction-free commerce, p.68 first mover, p.69 network effect, p.69

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Brief Chapter Outline
Opening Case: Facebook: The New Face of E-commerce?
1.1 E-commerce: The Revolution Is Just Beginning
The First Thirty Seconds
What Is E-commerce?
The Difference between E-commerce and E-business
Why Study E-commerce?
Eight Unique Features of E-commerce Technology
Web 2.0: Play My Version
Types of E-commerce
Growth of the Internet and the Web
Origins and Growth of E-commerce
Technology and E-commerce in Perspective
Insight on Technology: Spider Webs, Bow Ties, Scale-Free Networks, and the Deep Web
Potential Limitations on the Growth of B2C E-commerce
1.2 E-commerce: A Brief History
E-commerce 1995-2000: Innovation
Insight on Business: ‘Noodlenomics’ Guides Internet Investment