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AIDA Model

ATTENTION
A = PAN-TASTIC OFFER FREE PIZZA

INTEREST
I = Hot Online 1 =RM 22
= Hot Online 2 = RM 29
= Hot Take-Away 1 = RM 19
= Hot Take-Away 2 = RM 26.90
= Add RM 3 to upgrade to Supremes Pan Pizza

DESIRE
D = The image of delicious Pizza

ACTION
A = PIZZA HUT ONLINE ORDERING- www.pizzahut.com.my-
= Halal Logo
= Valid until 15 December 2011

ADVERTISER

In Wichita, brothers Frank and Dan Carney opened the first Pizza Hut restaurant on June 15, 1958. They had been approached by the owner of a small building who wanted a nice neighbourhood business, and had read the Post's article about pizza. The Carneys borrowed $600 from their mother, located John Bender, an airman from McConnell Air Force Base who had worked as a pizza cook, purchased some secondhand equipment and were ready for business. The first night, they gave away pizza to interest potential customers.

Many people ask how Pizza Hut got its name. When the Carneys were setting up that first restaurant, the building has a sign with room for just nine characters. They wanted to use "pizza" in the name, which left room for a word with only three characters. A family member suggested the building looked like a hut....and Pizza Hut was born.

1959 : Pizza Hut is incorporated and the first franchise unit opens in Topeka, Kansas. 1965 : "Putt-Putt to Pizza Hut" musical jingle is developed for Pizza Hut's first television commercial. 1967 : A Pizza Hut restaurant was built in five days by franchisees at the Oklahoma State Fair. World's largest pizza (six feet in diameter) is baked and served at the grand opening of the Fort Worth, Texas Pizza Hut. 1968 : International market entered with the opening of the first Pizza Hut in Surrey, B.C., Canada. Pizza Hut serves a million people a week at its 310 locations. 1977 : Super Supreme is introduced. Pizza Hut opens its 3,000th unit in Arlington, Texas. 1980 : Pan Pizza is introduced throughout the system.

1983 : Personal Pan Pizza, with a five-minute guarantee, is introduced. Pizza Hut serves one and a half million pounds of pasta annually. Pizza Hut employs 10,000 teenagers from 16 to 19 years of age. 1984 : BOOK IT! National reading incentive program is launched with 200,00 elementary students enrolled. 1988 : Hand Tossed Traditional Pizza is introduced. Pizza Hut celebrates its 30th anniversary with a total of more than 6,000 restaurants and delivery units worldwide. 1990 : Pizza Hut delivers more than 1,349,000 pizzas on Superbowl Sunday, about 7,000 pies per minute. 1995 : Pizza Hut launches the "You'll Love The Stuff We're Made Of" campaign. Buffalo Wings soar onto the menu. Pizzeria Stuffed Crust Pizza is introduced which immediately sets company sales records. 1998 : Surrey Place Pizza Hut celebrates its 30th year of business!

ADVERTISING AGENCY
Pizza Hut Hands Digital, Social Media to Martin

E-commerce Business Goes to Huge

Yum Brands' Pizza Hut has handed digital marketing and social media to its lead agency, Interpublic Group of Cos.' Martin Agency. Sibling agency Huge has been tapped to handle Pizza Hut's e-commerce business. Both moves occurred without a review. Digital marketing was previously handled by Dallas-based indie agency IMC. The move to hand digital marketing and social media to Martin "was made to help fully integrate our digital and advertising initiatives," according to a Pizza Hut spokesman. Huge, meanwhile, will be responsible for the pizza chain's online ordering site as well as setting overall e-commerce strategy. IMC's swan song for Pizza Hut were the recently released iPad and Android apps, as well as an updated iPhone app. Pizza Hut in 2009 launched the pizza category's first iPhone app, which has since been downloaded nearly 3 million times. The Pizza Hut spokesman said that Huge will simply "fine-tune" the online ordering platform, rather than revamp it. Pizza Hut in recent years has prioritized online ordering, as have rivals Papa...
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