Google is the largest, fastest and most accurate search engine that provides search results to millions of its users all around the world. Millions of people use it daily in more than hundred languages and have come to regard as Google and internet as one. Google reliably provides free information for everyone who seeks it. Unlike most companies where the managers try to think of ways to make money and then create products, Google is a place where technologists think first of ways to solve problems and only then they think how to monetize them. The most important technological advantages that distinguishes Google from its competitors is that its employees assemble and customize all of the personal computers the company used to carry out searches and follow the mantra of “cheaper faster better”. Google was started by two guys named Sergey Brin and Larry Page while they were studying PhD at Stanford University. One of the important reasons for formation of Google was that the best search engines at that time like Alta Vista and Excite did not provide accurate and relevant results and made users frustrated. When Google was launched it became so successful that within five years of its launch both its owners became billionaires. In this way Brin and Page by sheer intelligence, hard work and technology converted their PhD research project into multibillion dollar company. The important quality of Larry and Sergey that separates them from their peers is that even though successful they are not satisfied with their present state and always have the hunger to find means and ways of expanding their company by innovations and increasing their data base. Presently the two of the most compelling areas that Google and its founders are quietly working on are the promising fields of molecular biology and genetics.
Larry met Sergey in spring of 1995 while studying PhD at Stanford University. Larry came from mid-west while Sergey and his family migrated from Russia when Sergey was six years old. They connected instantly as they met. They both had overlapping ambitions and interests and complementary personalities and skills. They also had something significant in common: they both were second generation computer (Vise David A, pg.21). In January 1996 Larry and Sergey along with other Stanford students moved to a new home, the William Gates Computer Science building where they were assigned third floor office. One day while working in his office and searching for some information Page wanted to dig into links and see how they might be used further, but to test this theory he needed a huge data base. He was very ambitious and immediately did some calculations and came up with the idea of downloading the entire web on to his desktop. At first most people thought this idea was absurd and even discouraged him but he was very determined towards his vision. So Brin and Page decided to team up on the work of downloading and analyzing web links. Page had a theory. Counting the number of links pointing towards a website was a way of ranking the sites popularity. The links reminded him of citations. A large number of citations in scientific literature means your work was important, because other people thought it was worth mentioning. The same theory can be applied for web sites. Taking it to a further step he would give greater weight to incoming link from important sites. He decided the importance of a web site by counting the number of links pointing towards them. He began calling this system as ‘Page Rank” (Vise David A, pg.37). In this way Page developed a primitive search engine and named it “ Back Rub” because it dealt with the incoming links from the web pages. While other search engines relied on matching words in queries with words on the web pages, Page Rank provided an extra dimension: it put search results in logical order for computer users. For the first time there was a way to do internet search and find useful answers...
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