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Google: The Quest to Balance Privacy with Profits

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Google: The Quest to Balance Privacy with Profits
Google: The Quest to Balance Privacy with Profits Miami Dade College
Business Ethics

Abstract
Google is the most popular search engine that the world uses on an everyday basis. Sergey Brin and Larry Page created Google in 1998. What started out to be a small search engine and ranking system are now the worlds most profitable Internet companies of our time. Google has created many products today that have changed the world of technology, products such as Google+, YouTube, Android, Motorola Mobility, the Nexus 7 tablet computer, Google Wallet, and Google Glass (p.470). Google is qualified as one of the best companies to work for (p.464.) The issue we are facing today is the privacy policy with Google and what Google is doing with the users personal information. Google still is trying to create ways of changing its privacy policy and exploring different ways of protecting users personal information to keep from being exposed to the public.

How can Google use its power to improve the lives of its stakeholders? Google can improve the lives of its stakeholders by finding ways to secure private information from its users so that it does not get into the wrong hands or get publicly spread. With the amount of power Google has, they should create several secure files of the information they gather and protect it. As stated in the text about Google, any information identifying users must have user consent to be shared with outside third parties. Google also claims that the claims that the information it collects is shared with partners but the information cannot be identifiable (p.465). With that being said, I believe Google can take all the resources it has to create files of the users private information it gathers, and place it into different folders that can be locked and protected.
Do you feel there is any way Google can respect privacy and yet still maintain its profitability? I

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