Corporate Ethics Report: Google
Google is one of the largest companies in the world. They offer a variety of services that millions around the world use daily. A majority of their services are Internet based which include Google Search, Google Maps, Gmail, and cloud storage, Drive. Most of their services are available for free use. One of their main sources of revenue is through advertisements. Companies pay to have their ad displayed atop searches and in mobile aps. They also have a growing Internet and TV service, Google Fiber, which they are rolling out to select cities. They have begun offering Google fiber here in Provo and have created hundreds of jobs locally. It has always been my dream to, some day, be fortunate enough to work for Google. I am very intrigued by the working atmosphere and the focus they company places on innovation and technology. Corporate Social Responsibility (CSR)
Google does a fantastic job of adhering to their CSR and constantly adding value to the triple bottom line: people, planet, and profit. They have multiple websites that detail their philanthropic efforts and state what they believe in. These can be found on their informational website, google.org.
One area of CSR in which they are very concerned about is being “Green.” They have an entire website (google.com/green) dedicated to detailing and informing the world about their efforts to protect the environment. The website teaches that they are constantly investing in alternative energy, i.e., wind and solar. In comparison to other tech companies, their centers are said to use 50% less energy than the competition. They have also committed to recycle 100% of all electronic equipment that is no longer used in their offices. Sustaining the environment is a major concern to Google management and they spend millions of dollars annually to make sure they are at the forefront of innovation (www.google.com/green/energy/).
Google is one of the most profitable companies in the entire world. Because of that, they have taken the opportunity to benefit the world through multiple philanthropic efforts. They donate hundreds of millions of dollars annually in charitable giving. Their website, google.com/giving, highlights various areas in which they are concerned about and are donating money to. These include: empowering women and girls, improving computer science education, protecting threatened wildlife, fighting human trafficking and abuse, and providing clean water to third world countries. Each year, Google donates $100 million in grants, 60,000 man-hours, and over $1 billion in products. They encourage their employees to volunteer in their communities and have committed to match all charitable donations that employees give (google.com/giving/community/). Stakeholders
Because of the size of Google, they inherently have various stakeholders. In particular, they have always taken care of and satisfied the demands of their users, investors, and employees. Users
Google has over 1 billion active users. As a company, they continually innovate and bring products to the market which are aimed at making our lives more efficient, simple, and enjoyable. The companies “Code of Conduct” reads, “Our users value Google not only because we deliver great products and services, but because we hold ourselves to a higher standard in how we treat users and operate more generally” (http://investor.google.com/corporate/code-of-conduct.html). Their email platform (Gmail), web platform (Chrome), mobile operating system (Android), and cloud storage service (Drive) are some of the most used in the entire world. Google understands this and continues to innovate and improve in order to keep their services up to date and safe for its users. They are committed to offering the best possible products at a reasonable price. Recently they began to produce and sell cell phones, tablets, and laptops which all run their software and are...
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