7-Eleven

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CENTER FOR INFORMATION SYSTEMS RESEARCH
Sloan School of Management

Massachusetts Institute of Technology
Cambridge Massachusetts

7-ELEVEN Japan Co., Ltd.: Reinventing the Retail Business Model Kei Nagayama and Peter Weill January 2004 CISR WP No. 338 and MIT Sloan WP No. 4485-04  2004 Massachusetts Institute of Technology. All rights reserved. Research Article: a completed research article drawing on one or more CISR research projects that presents management frameworks, findings and recommendations. Research Summary: a summary of a research project with preliminary findings. Research Briefings: a collection of short executive summaries of key findings from research projects. Case Study: an in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education). Technical Research Report: a traditional academically rigorous research paper with detailed methodology, analysis, findings and references.

About the Center for Information Systems Research

CISR MISSION
CISR was founded in 1974 and has a strong track record of practice based research on the management of information technology. As we enter the twentyfirst century, CISR’s mission is to perform practical empirical research on how firms generate business value from IT. CISR disseminates this research via electronic research briefings, working papers, research workshops and executive education. Recent and current research topics include: 2003 Projects Business Models and IT Investments Governing IT for Different Performance Goals Assessing Architecture Infrastructure as Variable Cost Managing IT Related Risks 2004 Projects Assessing the Performance of Alternative Business Models Managing the Next Wave of Outsourcing Managing IT Architecture for Business Value Measuring IT-driven Risk Exploring the Role of the IT Unit in Leading ITenabled Change CISR has recently embarked upon a new phase of industry-sponsored research, under the leadership of Peter Weill. Peter comes to CISR from Melbourne Business School and brings a strong practical research background in IT portfolio and IT infrastructure management. CISR is co-located with MIT Sloan’s eBusiness@MIT initiative and the Center for Coordination Science to facilitate collaboration. CISR is funded in part by Research Patrons and Sponsors.

CISR gratefully acknowledges the support and contributions of its current Research Patrons and Sponsors…

CISR RESEARCH PATRONS
BT Group DiamondCluster International, Inc. Gartner Hewlett-Packard Company IBM Corporation Microsoft Corporation

CISR SPONSORS
Aetna Inc. Allmerica Financial Corp. Allstate Insurance Co. AstraZeneca Pharmaceuticals, LP Banknorth, N.A. Biogen, Inc. Campbell Soup Company Celanese Det Norske Veritas EMC2 The Gillette Company The Guardian Life Insurance Co. of America Intel Corporation International Finance Corp. Merrill Lynch & Company MetLife Mohegan Sun Motorola, Inc. National Kidney Foundation (Singapore) Nomura Research Institute, Ltd. (Japan) Ortho Biotech Products, L.P. Pfizer Inc. PFPC, Inc. Qwest Communications Raytheon Company State Street Corporation TRW Automotive, Inc.

CONTACT INFORMATION
Center for Information Systems Research MIT Sloan School of Management 3 Cambridge Center, NE20-336 Cambridge, MA 02142 Telephone: 617/253-2348 Facsimile: 617/253-4424 http://mitsloan.mit.edu/cisr Peter Weill, Director David Fitzgerald, Asst. to the Dir. Jeanne Ross, Principal Res. Scientist George Westerman, Res. Scientist Nils O. Fonstad, PostDoc Assoc. Jack Rockart, Sr. Lecturer Emer. Chuck Gibson, Sr. Lecturer Chris Foglia, Center Manager Julie Coiro, Admin. Assistant pweill@mit.edu dfitz@mit.edu jross@mit.edu georgew@mit.edu nilsfonstad@mit.edu jrockart@mit.edu cgibson@mit.edu cfoglia@mit.edu julieh@mit.edu

CISR Working Paper No. 338 Title: Author: Date: Seven Eleven Japan: Reinventing the Retail Business Model Kei Nagayama and Peter Weill January 2004

Abstract: This case study describes...
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